You may have heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn’t mean that you know how to make it happen! Even if you do know a couple things about SEO, you probably don’t have time to deal with the constantly changing requirements that professional SEO involves. Enter the SEO company.
Not All SEO Companies are Created Equal
If you decided to use an SEO company to handle the optimization of your website, it’s important to remember that not all SEO companies are created equal. There are two main types of SEO companies that you’re most likely to encounter while looking for a company to hire; general SEO companies and niche (specialty) SEO companies. While a general company may be able to facilitate your basic SEO, they will be lackluster when compared to a niche SEO company.
What is So Special About a Niche SEO Company?
A niche SEO company is going to have a better grasp of your market area. The professionals that work for niche SEO companies (like us here at Goldstein Brossard) completely understand the market niche that they work within. For example, if you run a bail bonds website and hire an SEO company that specializes in legal services or attorney SEO, then you’ll get more conversions than you would have you gone with a less expensive, general SEO company. But why? Because the niche company will understand your audience more completely than the general company. Knowing your audience well and having experience with the niche means that a niche company will be able to tailor your on-page SEO factors to attract your audience better than a general company would be able to.
Quality Over Quantity
You may be saying: “Why does it matter if the niche company knows my market when the general company can generate more results for cheaper?” Well, the answer is quantity over quality. A niche SEO company will know your market well. Because of this, they will be able to target your marketing efforts towards customers that are already looking for a professional in your industry. As they say in advertising, traffic is king. However, it is important to keep in mind that the type of traffic you receive is more important than the actual number of site visitors you receive. An endless number of visitors doesn’t mean anything if you aren’t gaining clients from your website visits. A niche SEO company will target your audience in such a way that you will receive more clients from the traffic you receive than you would by using a general SEO company.
Niche SEO Companies Utilize Specialists Rather than Generalists
A niche SEO company will use specialists for all branches of your SEO rather than a generalist that handles everything by themselves. The main types of team members that niche companies utilize are:
- A Content Author – Niche SEO companies will always have at least one professional content author whose entire job is to improve your company’s voice and to create engaging content that speaks directly to your target client.
- A Technical SEO Professional – Niche companies will often utilize the talents of a technical SEO professional. This peofessional handles all the fine details with SEO including things like page speed, image optimization, and other factors. Technical SEO professionals also often help with developing the website layout and theme.
- A Social Media Professional – Niche SEO companies always utilize the services of a trustworthy social media professional. This team member handles your company’s social media image on social sites like Facebook and Instagram. This social media professional will also assist with tasks like link building and your online reputation on review sites such as Yelp.
Decided to Hire a Niche SEO Company? Well, You’ve Found One!
So, you’ve decided you want to work with a niche SEO company to handle your business’ online presence? Great, then you’ve come to the right place! The SEO Professionals here at Goldstein Brossard are some of the best at what they do! We have years of experience handling SEO for legal professionals, bail bond services, lawyers, and more businesses around the country. We come highly recommended by our many thrilled customers. Fill out the form below to get started today!