Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUA3RC6— Google SearchLiaison (@searchliaison) January 13, 2020
For those who have asked, the update is mostly done, though as with any core update, it may take to two weeks to fully complete.— Google SearchLiaison (@searchliaison) January 16, 2020
What Is A Google Broad Core Update?Core updates are large, broad updates that Google makes to its search algorithm directly. Google also makes smaller updates and tweaks randomly throughout the year, but those small adjustments are nothing compared to a broad core update. For more information on broad core updates, check out our article on the subject here.
What Was The Impact Of The January 2020 Google Core Update?The update only recently finished rollouts, so the changes aren’t entirely transparent yet. However, so far, we’ve seen the typical rank and traffic changes expected by Core Updates. As usual, the personal-finance and medical fields took the biggest hit, but several SEOs from other fields have also reported drops in traffic. Yet, some SEOs have even reported significant gains since the rollout of the January 2020 Google Core Update. To see what other SEOs are saying about this recent update, check out the forums over at webmasterworld.com
Can You Do Anything To Mitigate The Negative Impact Of A Core Update?The short answer here is “no.” There is nothing you can really do to prepare for or mitigate the effects of a Core Update. Remember, Google wants to cater to its users, presenting the content that fits their needs best. It doesn’t care about how well your business does online. In fact, as we’ve quoted before, Danny Sulivan from Google has said:
“There’s nothing to ‘fix’ for pages that may perform less well other than to remain focused on building great content.” – Danny Sulivan of GoogleSo, as usual, our best advice for you after a Core Update is to make sure your site strictly follows the Webmaster Guidelines from Google. Also, remember, if you’ve taken a hit from a Core Update, be patient. Sometimes things work themselves out a couple of weeks after a rollout as Google continues to make adjustments to the algorithm.