If you run a law firm, bail bonds company, or any other business with a website, and you’ve neglected advertising on social media, then you’re missing out on a huge number of potential clients. That’s right, in this day and age, social media advertisements bring in more new customers and clients than pretty much any other advertisement medium. Still not convinced? Well, let us walk you through exactly what makes social media advertisements worth your time, money, and attention.
Social Media Advertisements Are Highly-Targeted
Let’s discuss what we mean by highly-targeted before we get into how targeted social media ads are. Targeted advertising is simply an advertisement tailor-made for a specific audience. From ad placement to the imagery and language used, there are several ways a business can create targeted advertisements.
With social media ads, you get a lot more control over your audience, then in any other medium. Take Facebook, for example. On Facebook, you can select several particular demographics in which to display your advertisement. Some of the demographics available on Facebook include:
- And more!
Moreover, Facebook provides the advertising business with the estimated number of people they expect to see your ad based on your demographic selection. That alone is a very, very powerful tool.
With the ability to narrow down who gets to see your advertisements on social media, you’re more likely to get your ad in front of someone likely to use your business. You can’t necessarily say the same for TV, radio, or really any other type of advertisement platform.
Social Media Advertisements are User-Focused
What we mean by “user-focused” is that social media platforms put your ads in front of users wherever they are. To make things a little more clear, compare social media advertisements to television advertisements. For customers to see and digest a TV ad, they have to be watching the right channel at the right time. Contrast that with social media advertisements. People use social media everywhere, all the time, constantly. In other words, social media puts your ad in front of as many customers as possible a lot more often than any other advertisement platform.
You Can Actively Measure the Effects of Social Media Advertisements
One of the most compelling reasons to consider advertising on social media is that you can directly measure its effects. You can see exactly how many people your ad reached, who engaged with it, and how many clicks it garnered over the time it was active. This isn’t nearly as possible on any other platform. At least not anywhere near as effectively or in as much detail as you can on social media. If that doesn’t convince you that advertising on social media is worth the time, effort, and investment, nothing will. Other than, maybe, the fact that social media ads are generally more affordable than their news, radio, and television counterparts.
No matter which social media platform (or platforms) you choose, advertising on social media is always worth your time, effort, and investment. However, here at Goldstein Brossard, we understand that not everyone has the time or knowledge needed to handle their own social media advertising. If you can count yourself among those individuals, then you can always contact our team of social media marketing professionals for help. We’d be more than happy to handle all your social media advertisements for you!