If you run a law firm, bail bonds company, or any other business with a website, and you’ve neglected advertising on social media, you’re missing out on many potential clients. That’s right, in this day and age, social media advertisements bring in more new customers and clients than pretty much any other advertisement medium. Still not convinced? Let us walk you through exactly what makes social media advertisements worth your time, money, and attention.
Social Media Advertisements Are Highly-Targeted
Let’s discuss what we mean by highly targeted before getting into how targeted social media ads are. Targeted advertising is simply an advertisement tailor-made for a specific audience. From ad placement to the imagery and language used, a business can create targeted advertisements in several ways.
Social media ads give you more control over your audience than any other medium. Take Facebook, for example. On Facebook, you can select several particular demographics to display your advertisement. Some of the demographics available on Facebook include:
- And more!
Moreover, based on your demographic selection, Facebook provides the advertising business with the estimated number of people they expect to see your ad. That alone is a very, very powerful tool.
With the ability to narrow down who gets to see your advertisements on social media, you’re more likely to get your ad in front of someone likely to use your business. You can’t necessarily say the same for TV, radio, or any other advertisement platform.
Social Media Advertisements are User-Focused
We mean by “user-focused” that social media platforms put your ads in front of users wherever they are. To make things a little more clear, compare social media advertisements to television advertisements. Customers must watch the right channel at the right time to see and digest a TV ad. Contrast that with social media advertisements. People use social media everywhere, all the time, constantly. In other words, social media puts your ad in front of as many customers as possible more often than any other advertisement platform.
You Can Actively Measure the Effects of Social Media Advertisements
One of the most compelling reasons to consider advertising on social media is that you can directly measure its effects. You can see exactly how many people your ad reached, who engaged with it, and how many clicks it garnered over the time it was active. This isn’t nearly as possible on any other platform. At least not anywhere near as effectively or in as much detail as you can on social media. Nothing will if that doesn’t convince you that advertising on social media is worth the time, effort, and investment. Other than that, social media ads may be more affordable than their news, radio, and television counterparts.
No matter which social media platform (or platforms) you choose, advertising on social media is always worth your time, effort, and investment. However, here at Goldstein Brossard, we understand that not everyone has the time or knowledge to handle their own social media advertising. If you can count yourself among those individuals, you can always contact our team of social media marketing professionals for help. We’d be more than happy to handle all your social media advertisements for you!