Google began rolling out a Core Update on September 24, 2019. They pre-announced the update in June, naming it the September 2019 Core Update. As this update was planned for global application, it affected all markets and search engines throughout the Google software family.
Is This A New Communication Strategy from Google?
In the past, Core Updates weren’t announced until they began rollouts. This year, however, Google seems to have started to pre-announce their Core Updates on their Google SearchLiaison Twitter handle regularly.
Additionally, Google self-named a recent couple of Core Updates. For example, they named the March and June Core Updates right after they began rollouts of both of those main algorithm-affecting changes.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog for more about that: https://t.co/e5ZQUAlt0G— Google SearchLiaison (@searchliaison) September 24, 2019
Unfortunately, even though Google typically announces the start of rollouts for their Core Updates, they do not release information on the expected completion date. They also do not announce when their Core Updates have finished the update process. However, even without any official or detailed information, Danny Sulivan (Google Search Liasion Officer) responded to a Tweet with:
I expect it to begin in a few hours; these typically take a few days to fully roll out. Yes, we’ll post when the rollout begins. We don’t post when it ends because there’s typically other updates that are always happening, too. But after a few days, as said.— Danny Sullivan (@dannysullivan) September 24, 2019
What’s the Impact of the September 2019 Core Update?
As stated by Searchmetrics.com, it isn’t entirely possible to come to any “real conclusions regarding the impact of the Google September 2019 Core Update.” What that means is that there isn’t any consistent trend (so far) that points to significant ranking impacts caused by the Coree Update. However, some of the loudest voices in the SEO community are claiming (as usual) to see a correlated impact on searches related to healthcare and financial services.
If you’d like to keep an eye on the (anecdotal) evidence of any kind of impact from the September 2019 Core Update, keep an eye on this poll from Barry Schwartz’s (Search Engine Land) Twitter feed.
New poll for today: Anyone seeing and significant changes in rankings or traffic after the Google Sept. 2019 core update release?— Barry Schwartz (@rustybrick) September 26, 2019
Can You Do Anything to Mitigate Any Negative Impact from a Core Update?
When it comes to preventing a significant ranking impact after a Google Core Update, don’t overthink it. In fact, the best advice any SEO should ever give a client fearing impact from a search update is just to keep creating meaningful and unique content. Just keep the following two things in mind, and you needn’t worry about a Core Update negatively impacting you again.
Create Quality Content: As per usual, the best thing you can do to help prevent falling in search ranking is to create unique, high-quality content that speaks directly to your audience. For example, if you’re a personal injury lawyer, then create content that makes your clients feel safe and well taken care of when talking to you about their legal issues. It’s really that simple.
Make a User-Friendly Website: Besides creating meaningful, unique content, you should also make sure that your entire website is as user-friendly and accessible as possible. Your mobile version should have the same content as your desktop version, and you should make sure that any potential user easily accesses all your relevant content. Also, make sure that your website is free of errors and that it loads as quickly as possible.
Other than those two things, there isn’t much you can do to prevent a Core Update from impacting your ranking. However, a Core Update shouldn’t impact your site if you met their guidelines before rollout.
Google just rolled-out the September 2019 Google Core Update, and, so far, the impact is minimal. This update seems smaller than the previous 2019 Core Updates, and Google has continued with their new announcement strategy. If the Core Update affected your site, then don’t fret. Just make sure your content is high-quality and unique, and that your website is as useable as possible. In other words, don’t overcompensate for a ranking change after a Core Update.