Google began rolling out a Core Update on September 24, 2019. They pre-announced the update in June, naming it the September 2019 Core Update. As this update was planned for global application, it affected all markets and search engines throughout the Google software family. Is This A New Communication Strategy from Google? In the past, Core Updates weren't announced until… Read More
Nobody likes being arrested and thrown in jail. It's even worse to be behind bars when you haven't yet been convicted of any crime. In fact, it's downright unconstitutional to be held without proper reason. Remember, one of the primary tenets of our justice system is "innocent until proven guilty." Fortunately, through bail, pretrial release from jail is 100% possible… Read More
It is the unfortunate truth that every two and a half minutes or so, a child is admitted to the emergency room for a playground or schoolyard-related injury. In fact, according to a study performed by the CDC (Center for Disease Control and Prevention) emergency rooms treat more than 20,000 children under 14 years-old every year for playground-related brain injuries.… Read More
Did you know that your "right" to bail isn't really a right at all? A judge, for any number of reasons, can choose to deny any defendant their "right" to bail. While it's true that they can deny bail for any number of reasons, the most common three reasons a judge might deny you bail are: Flight risk Non-US citizenship… Read More
When it comes to online marketing, getting your hands on legitimate positive reviews is pure SEO (Search Engine Optimization) gold! The more reviews you get, the more likely your site/business will obtain a higher authority score from search engines like Google. However, having your customers and visitors leave your reviews can be difficult. Well, at least it used to be… Read More
As we discussed in a previous post, XML Sitemaps are documents/webpages used by Google (and other search engines) to determine what content on your website to index and rank on SERPs (Search Engine Results Pages). And, just like other forms of media on your webpage, videos can benefit from XML sitemaps as well. Some of the most important benefits you… Read More
According to Mr. Danny Sullivan at Google, the search engine giant has launched its March 2019 Broad Core Update (dubbed "Florida 2") as of March 30th, 2019. This was a large core algorithm update that may carry some search engine result fluctuations with it. Let's dive into what has changed and what has remained the same with this recent core… Read More
Review gating is against Google My Business guidelines. Here is what local business marketers should be aware of in order to avoid Google review penalties. The Google My Business review guidelines were updated and helped illustrate that review gating was highly against Google My Business guidelines. It was more of a clarification than a new policy. Let's begin by going… Read More
Search engines are designed to find and organize content across the web. This, of course, is in order to deliver the most relevant content to what a user may be searching for. Another way to look at a search engine is like an answering machine. A user may ask a question and the search engine will sort out the content… Read More
In order for a page to rank well in Google and other search engine results it needs to be easily understood by indexing robots, also commonly referred to as "spiders". Making sure that the focus of the page is easily apparent to the spiders and that there are enough keywords that the search engine will consider the page the most… Read More