Goldstein Brossard Blog

Customer Reviews and How to Get Them

Customer reviews, whether positive or negative, can massively impact your business and its performance. The more and better reviews you have, the more likely you'll entice new customers to use your services or buy your products. In fact, according to market research performed by the SEO Company known as BrightLocal states: 89% of users/consumers read business owner responses to reviews… Read More

Page Speed Optimization – How Fast is Your Site

Page Speed Optimization is a very important part of your overall online SEO (Search Engine Optimization) efforts. In fact, Google themselves have even said that it is one of the major factors in their complex page ranking algorithm! In addition to improving your page rank, improving your Page Speed score will also resonate well with your users. Research shows that… Read More

Google March Broad Core Update – Florida 2 Update News

According to Mr. Danny Sullivan at Google, the search engine giant has launched its March 2019 Broad Core Update (dubbed "Florida 2") as of March 30th, 2019. This was a large core algorithm update that may carry some search engine result fluctuations with it. Let's dive into what has changed and what has remained the same with this recent core… Read More

Canonical Link Best Practices

Having canonical links is an excellent way to avoid penalties for duplicate content on your website while still ensuring that you keep all of the factors that help a page rank well from other duplicate pages. Having duplicate content on your website is usually not done on purpose but it can happen to even the best. We want you to… Read More

What Is Review Gating & How Does it Affect Your Business?

Review gating is against Google My Business guidelines. Here is what local business marketers should be aware of in order to avoid Google review penalties. The Google My Business review guidelines were updated and helped illustrate that review gating was highly against Google My Business guidelines. It was more of a clarification than a new policy. Let's begin by going… Read More

Voice Search and How It Influences Featured Snippets

Having featured snippets have grown in popularity because they are simple to scan and have the ability to provide a trusted answer without even having to leave the search results page for their query. Having featured snippet also makes you stand out for digital assistants as it provides search questions with a simple answer that could easily be read out… Read More

All About Featured Snippets

Google has changed a lot since it first launched. While ranking in organic search results is still very important, there are many other aspects of Google's search engine results pages (SERPs) that have become valuable places to snag extra search traffic. In this post, we'll cover what featured snippets are, how they can drive traffic to your site, and how… Read More

Canonical Links and What They Mean for SEO

Duplicate content on your site can create a lot of problems for search engines and by extension problems for your rankings. You want to avoid duplicate content on your site for three major reasons: Search engines don't know which version of the page to include in the index and which ones to exclude. Search engines don't know whether to direct… Read More

How to Resonate with Users and Search Algorithms

In order for a page to rank well in Google and other search engine results it needs to be easily understood by indexing robots, also commonly referred to as "spiders". Making sure that the focus of the page is easily apparent to the spiders and that there are enough keywords that the search engine will consider the page the most… Read More