When it comes to online marketing, getting your hands on legitimate positive reviews is pure SEO (Search Engine Optimization) gold! The more reviews you get, the more likely your site/business will obtain a higher authority score from search engines like Google. However, having your customers and visitors leave your reviews can be difficult. Well, at least it used to be… Read More
As we discussed in a previous post, XML Sitemaps are documents/webpages used by Google (and other search engines) to determine what content on your website to index and rank on SERPs (Search Engine Results Pages). And, just like other forms of media on your webpage, videos can benefit from XML sitemaps as well. Some of the most important benefits you… Read More
According to Mr. Danny Sullivan at Google, the search engine giant has launched its March 2019 Broad Core Update (dubbed "Florida 2") as of March 30th, 2019. This was a large core algorithm update that may carry some search engine result fluctuations with it. Let's dive into what has changed and what has remained the same with this recent core… Read More
Review gating is against Google My Business guidelines. Here is what local business marketers should be aware of in order to avoid Google review penalties. The Google My Business review guidelines were updated and helped illustrate that review gating was highly against Google My Business guidelines. It was more of a clarification than a new policy. Let's begin by going… Read More
Having featured snippets have grown in popularity because they are simple to scan and have the ability to provide a trusted answer without even having to leave the search results page for their query. Having featured snippet also makes you stand out for digital assistants as it provides search questions with a simple answer that could easily be read out… Read More
Google has changed a lot since it first launched. While ranking in organic search results is still very important, there are many other aspects of Google's search engine results pages (SERPs) that have become valuable places to snag extra search traffic. In this post, we'll cover what featured snippets are, how they can drive traffic to your site, and how… Read More
Duplicate content on your site can create a lot of problems for search engines and by extension problems for your rankings. You want to avoid duplicate content on your site for three major reasons: Search engines don't know which version of the page to include in the index and which ones to exclude. Search engines don't know whether to direct… Read More
Search engines are designed to find and organize content across the web. This, of course, is in order to deliver the most relevant content to what a user may be searching for. Another way to look at a search engine is like an answering machine. A user may ask a question and the search engine will sort out the content… Read More
In order for a page to rank well in Google and other search engine results it needs to be easily understood by indexing robots, also commonly referred to as "spiders". Making sure that the focus of the page is easily apparent to the spiders and that there are enough keywords that the search engine will consider the page the most… Read More
When looking to improve your company's online presence the first thing that you should do is claim and verify your business on Google My Business. Getting your company listed on Google My Business plays a large role in your website showing up in Google's Local Pack, Google Maps, and is necessary for your business to have a knowledge panel in… Read More
When it comes to online marketing, getting your hands on legitimate positive reviews is pure SEO (Search Engine Optimization) gold! The more reviews you get, the more likely your site/business will obtain a higher authority score from search engines like Google. However, having your customers and visitors leave your reviews can be difficult. Well, at least it used to be… Read More
As we discussed in a previous post, XML Sitemaps are documents/webpages used by Google (and other search engines) to determine what content on your website to index and rank on SERPs (Search Engine Results Pages). And, just like other forms of media on your webpage, videos can benefit from XML sitemaps as well. Some of the most important benefits you… 
According to Mr. Danny Sullivan at Google, the search engine giant has launched its March 2019 Broad Core Update (dubbed "Florida 2") as of March 30th, 2019. This was a large core algorithm update that may carry some search engine result fluctuations with it. Let's dive into what has changed and what has remained the same with this recent core… 
Review gating is against Google My Business guidelines. Here is what local business marketers should be aware of in order to avoid Google review penalties. The Google My Business review guidelines were updated and helped illustrate that review gating was highly against Google My Business guidelines. It was more of a clarification than a new policy. Let's begin by going… 
Having featured snippets have grown in popularity because they are simple to scan and have the ability to provide a trusted answer without even having to leave the search results page for their query. Having featured snippet also makes you stand out for digital assistants as it provides search questions with a simple answer that could easily be read out… 
Google has changed a lot since it first launched. While ranking in organic search results is still very important, there are many other aspects of Google's search engine results pages (SERPs) that have become valuable places to snag extra search traffic. In this post, we'll cover what featured snippets are, how they can drive traffic to your site, and how… 
Duplicate content on your site can create a lot of problems for search engines and by extension problems for your rankings. You want to avoid duplicate content on your site for three major reasons: Search engines don't know which version of the page to include in the index and which ones to exclude. Search engines don't know whether to direct… 
Search engines are designed to find and organize content across the web. This, of course, is in order to deliver the most relevant content to what a user may be searching for. Another way to look at a search engine is like an answering machine. A user may ask a question and the search engine will sort out the content… 
In order for a page to rank well in Google and other search engine results it needs to be easily understood by indexing robots, also commonly referred to as "spiders". Making sure that the focus of the page is easily apparent to the spiders and that there are enough keywords that the search engine will consider the page the most… 
When looking to improve your company's online presence the first thing that you should do is claim and verify your business on Google My Business. Getting your company listed on Google My Business plays a large role in your website showing up in Google's Local Pack, Google Maps, and is necessary for your business to have a knowledge panel in…