Goldstein Brossard Blog

Duplicate Content

google algorithm small Duplicate content is content that appears on the internet in more than one place. That "one place" is a unique website address or URL so, if your site has the same or "appreciably similar" content as Google refers to it then you've got duplicate content. Duplicate content can cause problems because if you have multiple versions of the same page… Read More

Voice Search and How It Influences Featured Snippets

Having featured snippets have grown in popularity because they are simple to scan and have the ability to provide a trusted answer without even having to leave the search results page for their query. Having featured snippet also makes you stand out for digital assistants as it provides search questions with a simple answer that could easily be read out… Read More

All About Featured Snippets

Google has changed a lot since it first launched. While ranking in organic search results is still very important, there are many other aspects of Google's search engine results pages (SERPs) that have become valuable places to snag extra search traffic. In this post, we'll cover what featured snippets are, how they can drive traffic to your site, and how… Read More

Canonical Links and What They Mean for SEO

Duplicate content on your site can create a lot of problems for search engines and by extension problems for your rankings. You want to avoid duplicate content on your site for three major reasons: Search engines don't know which version of the page to include in the index and which ones to exclude. Search engines don't know whether to direct… Read More

Link Building and Establishing Authority

Backlinks banner image You've arrived. You've created top quality content that users are searching for and that answers their questions. You've also made sure that your content can be understood by search engines so that your content will resonate with users and search engines, but your pages still aren't ranking. If this sounds familiar, then it's time to focus on link building. A… Read More

How to Resonate with Users and Search Algorithms

In order for a page to rank well in Google and other search engine results it needs to be easily understood by indexing robots, also commonly referred to as "spiders". Making sure that the focus of the page is easily apparent to the spiders and that there are enough keywords that the search engine will consider the page the most… Read More

What is Google My Business and How Can it Contribute to SEO?

Google My Business Blog Image When looking to improve your company's online presence the first thing that you should do is claim and verify your business on Google My Business. Getting your company listed on Google My Business plays a large role in your website showing up in Google's Local Pack, Google Maps, and is necessary for your business to have a knowledge panel in… Read More

5 on Page SEO Tips and Tricks

The world of SEO can be overwhelming. Many business owners have a hard time understanding what SEO best practices are and how they can apply them to their site. There are many professional SEO companies that through rigorous testing have determined the best practices to improve a page's rank in Google and we'll share a few of them with. With… Read More

Mobile-First Indexing and What it Means for SEO

Google and other search engines are constantly trying to adapt to user behavior trends and considering that more than half of search traffic is now from tablets and phones, mobile-first indexing will soon be the norm. Mobile-first indexing has a lot of business owners wondering what this means for their sites. Will they have to change their entire site? Will… Read More