Goldstein Brossard Blog

Is It Time To Update Your Website?

Updating your website is almost always advisable. However, certain situations warrant an update or update more than others. What are those situations? Well, we're glad you asked! Here at Goldstein Brossard, we feel five primary reasons to consider updating your website in 2020. Those reasons include: 1: Your site doesn't accurately reflect your brand 2: It uses outdated themes and/or… Read More

Why Doesn’t Your Business Rank In Local Search?

Why doesn't your business rank in local search on Google and other search engines? Well, the answers might surprise you a bit. Continue reading to learn all about how to optimize your business for local searches on Google! Having your business rank on Google's local pack is an incredibly effective way to bring traffic to your website. Furthermore, Business listings… Read More

Domain Authority – What is it and How to Improve it

Domain Authority is a score from 0 to 100, created by Moz, that attempts to show you how likely your domain will rank well on any given search engine. The closer to 100 your score is, the more likely your domain will rank well on one of the major search networks (Google, Bing, etcetera). An Explanation of the 0 to… Read More

8 Digital Marketing Trends for 2021

2021 has begun! Now is the perfect time to revisit your digital marketing strategies for the year. While you do so, keep in mind the following eight digital marketing trends for 2021 from the marketing professionals here at Goldstein Brossard: 1 - Get In Touch With Our New and Improved AI Masters In 2021, Artificial Intelligence (AI) will all but… Read More

How To Tell if Your Digital Marketing Company is a Grinch or a Saint

Christmas is almost here! Now is the best time to take a look at how your digital marketing company treats you. In other words, and to keep in theme with the holidays, ask yourself if your digital marketing company is more of a grinch or a saint. Let's talk about what we feel makes a marketing firm more of a… Read More

How To Market Your Essential Business

If you run what's considered an essential business during the current pandemic, then you're inevitably aware of just how difficult marketing and advertising has become. People don't go out anymore (as advised by several state and local governments), and it's getting harder and harder to get noticed through traditional marketing means like billboards and print ads. Fortunately, all is not… Read More

Did Google Drop A Secret Algorithm Update Last Weekend?

Google My Business Blog Image Several SEOs throughout the industry suspect that Google dropped a secret algorithm update last weekend. Why, you ask? Well, several SEO blogs and websites reported wild fluctuations in rankings across the entirety of Google from February 7th to February 9th. However, before we break down what the major SEO companies reported over the weekend, we should start things off with… Read More

The January 2020 Google Core Update

google algorithm small Google updates its search algorithm with what they call Broad Core Updates a few times a year. With 2020 off to a rough start with potential war, a virus outbreak, and other world events, it's only fitting that Google decided January would be a great time to start rolling out a new one. Titled the January 2020 Google Core Update,… Read More

BERT – All You Need to Know

Google recently implemented its new neural network training technique called BERT (Bidirectional Encoder Representations from Transformers) to Search. BERT promises to make pretraining natural language processing (NLP) networks much easier for Google. It will allow them to better process natural language search queries. Well, that's a lot of tech jargon that may or may not make any sense to you.… Read More

A Recent Google Core Update Began Rollouts on September 24th

Google My Business Blog Image Google began rolling out a Core Update on September 24, 2019. They pre-announced the update in June, naming it the September 2019 Core Update. As this update was planned for global application, it affected all markets and search engines throughout the Google software family. Is This A New Communication Strategy from Google? In the past, Core Updates weren't announced until… Read More