Goldstein Brossard Blog

Why Hire a Niche SEO Company?

You may have heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn’t mean that you know how to make it happen! Even if you do know a couple things about SEO, you probably don’t have time to deal with the constantly changing requirements that professional SEO involves. Enter the SEO company. Not All SEO Companies are Created… Read More

XML Sitemaps for Videos – Why They Matter

As we discussed in a previous post, XML Sitemaps are documents/webpages used by Google (and other search engines) to determine what content on your website to index and rank on SERPs (Search Engine Results Pages). And, just like other forms of media on your webpage, videos can benefit from XML sitemaps as well. Some of the most important benefits you… Read More

Google Search Console – What it Can Tell You

Google Search Console Banner Google Search Console (GSC) is a free tool that is used to carefully monitor the performance of your website. Search Console can also help you gain insight regarding the status of your website within Google's search index. In addition to those insights and monitoring tools, Google Search Console can also help you find and fix any structural or code-based problems… Read More

On-Page SEO Factors – An Explanation

on-page-seo-banner If you have recently spent the time and effort to build, develop, and launch a website, then you most likely want it to show up on Google and other search engines. Unfortunately, you can't just create a website and fill it with content all while expecting search engines like Google to "just know" that your site is worth funneling users… Read More

Customer Reviews and How to Get Them

Customer reviews, whether positive or negative, can massively impact your business and its performance. The more and better reviews you have, the more likely you'll entice new customers to use your services or buy your products. In fact, according to market research performed by the SEO Company known as BrightLocal states: 89% of users/consumers read business owner responses to reviews… Read More

Page Speed Optimization – How Fast is Your Site

Page Speed Optimization is a very important part of your overall online SEO (Search Engine Optimization) efforts. In fact, Google themselves have even said that it is one of the major factors in their complex page ranking algorithm! In addition to improving your page rank, improving your Page Speed score will also resonate well with your users. Research shows that… Read More

What are Google My Business Posts and are They Important?

Google My Business Posts are short posts that are usually used to promote some aspect of your business. They are also a great tool to help boost your local SEO (Search Engine Optimization) and your overall search engine ranking authority. They may even help improve your voice search results. Let us explore exactly what a Google My Business post is… Read More

Google March Broad Core Update – Florida 2 Update News

According to Mr. Danny Sullivan at Google, the search engine giant has launched its March 2019 Broad Core Update (dubbed "Florida 2") as of March 30th, 2019. This was a large core algorithm update that may carry some search engine result fluctuations with it. Let's dive into what has changed and what has remained the same with this recent core… Read More

Canonical Link Best Practices

Having canonical links is an excellent way to avoid penalties for duplicate content on your website while still ensuring that you keep all of the factors that help a page rank well from other duplicate pages. Having duplicate content on your website is usually not done on purpose but it can happen to even the best. We want you to… Read More

What Is Review Gating & How Does it Affect Your Business?

Review gating is against Google My Business guidelines. Here is what local business marketers should be aware of in order to avoid Google review penalties. The Google My Business review guidelines were updated and helped illustrate that review gating was highly against Google My Business guidelines. It was more of a clarification than a new policy. Let's begin by going… Read More