Goldstein Brossard Blog

Domain Authority – What is it and How to Improve it

Domain Authority is a score from 0 to 100, created by Moz, that attempts to show you how likely your domain will rank well on any given search engine. The closer to 100 your score is, the more likely your domain will rank well on one of the major search networks (Google, Bing, etcetera). An Explanation of the 0 to… Read More

Improving Your Google My Business Rank

In an earlier post, we established just how vital a well-made Google My Business profile is. However, that's just the tip of the iceberg for getting the absolute most out of Local Search and the Google My Business platform. The GMB and Local Search platform similarly rank listings and profiles to traditional Google searches. So, it stands to reason that,… Read More

SEO Copywriting Checklist

When it comes to SEO (Search Engine Optimization), your site copy (content) is king. Just like with every other aspect of SEO, there is a correct and incorrect way to optimize your copy for search engine performance. In fact, a copy is so crucial to SEO that the SEO professionals here at Goldstein Brossard have compiled a checklist to follow… Read More

On-Page SEO Factors – An Explanation

on-page-seo-banner If you have recently spent the time and effort to build, develop, and launch a website, then you most likely want it to show up on Google and other search engines. Unfortunately, you can't just create a website and fill it with content, all while expecting search engines like Google to "just know" that your site is worth funneling users… Read More

What is Web Accessibility and Why is it Important?

Web accessibility. What is it? Is it important? Moreover, how do you go about creating a website that meets accessibility standards? In this guide, we'll answer all those questions (and probably some more). So, without further ado, let's get started! What is Web Accessibility? Web accessibility is the process of optimizing and creating websites that are as easy to access… Read More

SEO And What It Can Do For You

Search Engine Optimization or SEO is the practice of increasing the amount and quality of traffic to your website through organic search engine results. When you optimize your website's SEO, you can improve your search engine result rankings. Most search engines like to display the links to pages it considers to be most authoritative and relevant for each search result.… Read More

8 Digital Marketing Trends for 2021

2021 has begun! Now is the perfect time to revisit your digital marketing strategies for the year. While you do so, keep in mind the following eight digital marketing trends for 2021 from the marketing professionals here at Goldstein Brossard: 1 - Get In Touch With Our New and Improved AI Masters In 2021, Artificial Intelligence (AI) will all but… Read More

Stale Website Content – What Is It and What To Do About It

Stale website content. What is it, and what can you do about it? Stale content is a complicated concept, so let's take things slow and start by defining the term. Then, once we've finished defining it, we'll talk about the three different things you can do to mitigate the damage it can do to your website traffic. After all, due… Read More

How To Tell if Your Digital Marketing Company is a Grinch or a Saint

Christmas is almost here! Now is the best time to take a look at how your digital marketing company treats you. In other words, and to keep in theme with the holidays, ask yourself if your digital marketing company is more of a grinch or a saint. Let's talk about what we feel makes a marketing firm more of a… Read More

Why You Should Let Goldstein Brossard Handle Your Holiday Marketing

The holidays are here! While it may be tempting to forgo your marketing efforts during the holidays, doing so may give your competitors room to surpass you. Thus, to mitigate that possibility, let the marketing experts here at Goldstein Brossard handle your holiday marketing! We're always standing by to help! How Can Goldstein Brossard Help? We take all the necessary… Read More