Goldstein Brossard Blog

BERT – All You Need to Know

Google recently implemented its new neural network training technique called BERT (Bidirectional Encoder Representations from Transformers) to Search. BERT promises to make pretraining natural language processing (NLP) networks much easier for Google. It will allow them to better process natural language search queries. Well, that's a lot of tech jargon that may or may not make any sense to you.… Read More

Improving Your Google My Business Rank

In an earlier post, we established just how vital a well-made Google My Business profile is. However, that's just the tip of the iceberg when it comes to getting the absolute most out of Local Search and the Google My Business platform. The GMB and Local Search platform similarly ranks listings and profiles to traditional Google searches. So, it stands… Read More

If You’re Not Advertising on Social Media, You’re Missing Out

If you run a law firm, bail bonds company, or any other business with a website, and you've neglected advertising on social media, then you're missing out on a huge number of potential clients. That's right, in this day and age, social media advertisements bring in more new customers and clients than pretty much any other advertisement medium. Still not… Read More

Hey Siri, How Do I Optimize My Website for Voice Searches?

It's almost impossible to talk about web marketing these days without getting into it about voice search. In fact, voice searches have recently started to seriously take over the online marketing scene. Right now, 40% of adults use voice search at least once a day. That figure may grow to encompass the lion's share of online searches by 2020 (according… Read More

A Recent Google Core Update Began Rollouts on September 24th

Google My Business Blog Image Google began rolling out a Core Update on September 24, 2019. They pre-announced the update in June, naming it the September 2019 Core Update. As this update was planned for global application, it affected all markets and search engines throughout the Google software family. Is This A New Communication Strategy from Google? In the past, Core Updates weren't announced until… Read More

Prevent Competitors From Stealing Your Clients

Let's assume you run a personal injury defense law firm, and that you represent clients all throughout your municipality. All of a sudden, a new firm moves in across the street, and you start to notice several of your clients have "jumped ship" and hired the new firm. Well, what gives? Why are you suddenly losing clients to a new,… Read More

Should You Hire a Bail Bondsman or Pay Your Own Bail?

Nobody likes being arrested and thrown in jail. It's even worse to be behind bars when you haven't yet been convicted of any crime. In fact, it's downright unconstitutional to be held without proper reason. Remember, one of the primary tenets of our justice system is "innocent until proven guilty." Fortunately, through bail, pretrial release from jail is 100% possible… Read More

How To Prevent Playground Injuries

It is the unfortunate truth that every two and a half minutes or so, a child is admitted to the emergency room for a playground or schoolyard-related injury. In fact, according to a study performed by the CDC (Center for Disease Control and Prevention) emergency rooms treat more than 20,000 children under 14 years-old every year for playground-related brain injuries.… Read More

Three Reasons a Judge Might Deny Your Right to Bail

Did you know that your "right" to bail isn't really a right at all? A judge, for any number of reasons, can choose to deny any defendant their "right" to bail. While it's true that they can deny bail for any number of reasons, the most common three reasons a judge might deny you bail are: Flight risk Non-US citizenship… Read More

Why Responding to Reviews is Always in Your Best Interest

Almost everyone that owns a business or website understands the power of user reviews. They can either be beneficial to your business, or incredibly detrimental. However, while it's true that everyone knows that reviews are important, most website and business owners never respond to any of their reviews, good or bad. That's a problem. Responding to a user review, whether… Read More