Goldstein Brossard Blog

Is SEO Important for Law Firms?

The short answer is a firm, resounding, "Yes!" SEO, or Search Engine Optimization, is the process of optimizing a website for search engine performance. But why is that important for law firms? Let's discuss it. Reason 1 - Most Web Traffic Comes from Organic Search Results The most important reason to utilize quality SEO for your law firm or legal… Read More

Is It Time To Update Your Website?

Updating your website is almost always advisable. However, certain situations warrant an update or revision more than others. What are those situations? Well, we're glad you asked! Here at Goldstein Brossard, we feel five primary reasons to consider updating your website in 2020. Those reasons include: 1: Your site doesn't accurately reflect your brand 2: It uses outdated themes or… Read More

All About Featured Snippets

Google has changed a lot since it first launched. While ranking in organic search results is still very important, many other aspects of Google's search engine results pages (SERPs) have become valuable places to snag extra search traffic. In this post, we'll cover what featured snippets are, how they can drive traffic to your site, and how you can rank… Read More

Domain Authority – What is it and How to Improve it

Domain Authority is a score from 0 to 100, created by Moz, which attempts to show you how likely your domain will rank well on any search engine. The closer to 100 your score is, the more likely your domain will rank well on one of the major search networks (Google, Bing, etcetera). An Explanation of the 0 to 100… Read More

Google Search Console – What it Can Tell You

Google Search Console Banner Google Search Console (GSC) is a free tool used to monitor your website's performance carefully. Search Console can also help you gain insight regarding the status of your website within Google's search index. In addition to those insights and monitoring tools, Google Search Console can also help you find and fix any structural or code-based problems your site may have.… Read More

How To Market Your Essential Business

Suppose you run what's considered an essential business during the current pandemic. In that case, you're inevitably aware of just how difficult marketing and advertising have become. People don't go out anymore (as advised by several state and local governments), and it's getting harder and harder to get noticed through traditional marketing means like billboards and print ads. Fortunately, all… Read More

Why Doesn’t Your Business Rank In Local Search?

Why doesn't your business rank in local search on Google and other search engines? Well, the answers might surprise you a bit. Continue reading to learn all about how to optimize your business for local searches on Google! Having your business rank on Google's local pack is an incredibly effective way to bring traffic to your website. Furthermore, Business listings… Read More

5 on Page SEO Tips and Tricks

The world of SEO can be overwhelming. Many business owners have a hard time understanding what SEO best practices are and applying them to their site. There are many professional SEO companies that, through rigorous testing, have determined the best practices to improve a page's rank in Google, and we'll share a few of them with you. With our 5… Read More

Why Hire a Niche SEO Company?

You may have heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn’t mean that you know how to make it happen! Even if you do know a couple of things about SEO, you probably don’t have time to deal with the constantly changing requirements that professional SEO involves. Enter the SEO company. Not All SEO Companies… Read More

Intent-Based Keywords – The Basics

Intent-Based Keywords are the cornerstone of online search. Without them, people would have a tough time finding your website in search engines. However, not all keywords are created equal. Search engines (like Google) pay more and more attention to searchers' intent using keywords. Enter intent-based keywords. How to Find Keywords Finding keywords for your website is as easy as using the… Read More