Every online content creator should ask themselves: "Is my content easily read and understood by my intended audience?" Why is that question important? Because, at the end of the day, you're not writing for search engines; you're writing for people. Google and other search engines cater to users, not content creators. We all want our websites and businesses to perform… Read More
Almost everyone that owns a business or website understands the power of user reviews. They can either be beneficial to your business or incredibly detrimental. However, while it's true that everyone knows that reviews are important, most websites and business owners never respond to any of their reviews, good or bad. That's a problem. Responding to a user review, whether… Read More
Why doesn't your business rank in local search on Google and other search engines? Well, the answers might surprise you a bit. Continue reading to learn all about how to optimize your business for local searches on Google! Having your business rank on Google's local pack is an incredibly effective way to bring traffic to your website. Furthermore, Business listings… Read More
If you run a law firm, bail bonds company, or any other business with a website, and you've neglected advertising on social media, then you're missing out on a huge number of potential clients. That's right, in this day and age, social media advertisements bring in more new customers and clients than pretty much any other advertisement medium. Still not… Read More
Let's assume you run a personal injury defense law firm and that you represent clients throughout your municipality. All of a sudden, a new firm moves in across the street, and you start to notice several of your clients have "jumped ship" and hired the new firm. Well, what gives? Why are you suddenly losing clients to a new, less… Read More
In an earlier post, we established just how vital a well-made Google My Business profile is. However, that's just the tip of the iceberg when it comes to getting the absolute most out of Local Search and the Google My Business platform. The GMB and Local Search platform similarly rank listings and profiles to traditional Google searches. So, it stands… Read More
It's almost impossible to talk about web marketing these days without getting into it about voice search. Voice searches have recently started to take over the online marketing scene seriously. Right now, 40% of adults use voice search at least once a day. That figure may grow to encompass the lion's share of online searches by 2020 (according to ComScore).… Read More
When it comes to SEO (Search Engine Optimization), your site copy (content) is king. But, just like with every other aspect of SEO, there is a correct and incorrect way to handle optimizing your copy for search engine performance. In fact, copy is so crucial to SEO, that the SEO professionals here at Goldstein Brossard have compiled a checklist to… Read More
You've arrived, and you've created top-quality content that users are searching for, and that answers their questions. You also made sure that your content can be understood by search engines so that your content will resonate with users and search engines, but your pages still aren't ranking. If this sounds familiar, then it's time to focus on link building. A… Read More
If your law firm has a website, then you've probably found yourself wondering: "Is SEO important for law firms?" The short answer here is a resounding, "yes!" SEO, or Search Engine Optimization, is the process of optimizing a website for search engine performance. But why is that important for law firms? Let's discuss it. Reason 1 - Most Web Traffic… Read More
Every online content creator should ask themselves: "Is my content easily read and understood by my intended audience?" Why is that question important? Because, at the end of the day, you're not writing for search engines; you're writing for people. Google and other search engines cater to users, not content creators. We all want our websites and businesses to perform… Read More
Almost everyone that owns a business or website understands the power of user reviews. They can either be beneficial to your business or incredibly detrimental. However, while it's true that everyone knows that reviews are important, most websites and business owners never respond to any of their reviews, good or bad. That's a problem. Responding to a user review, whether… 
Why doesn't your business rank in local search on Google and other search engines? Well, the answers might surprise you a bit. Continue reading to learn all about how to optimize your business for local searches on Google! Having your business rank on Google's local pack is an incredibly effective way to bring traffic to your website. Furthermore, Business listings… 
If you run a law firm, bail bonds company, or any other business with a website, and you've neglected advertising on social media, then you're missing out on a huge number of potential clients. That's right, in this day and age, social media advertisements bring in more new customers and clients than pretty much any other advertisement medium. Still not… 
Let's assume you run a personal injury defense law firm and that you represent clients throughout your municipality. All of a sudden, a new firm moves in across the street, and you start to notice several of your clients have "jumped ship" and hired the new firm. Well, what gives? Why are you suddenly losing clients to a new, less… 
In an earlier post, we established just how vital a well-made Google My Business profile is. However, that's just the tip of the iceberg when it comes to getting the absolute most out of Local Search and the Google My Business platform. The GMB and Local Search platform similarly rank listings and profiles to traditional Google searches. So, it stands… 
It's almost impossible to talk about web marketing these days without getting into it about voice search. Voice searches have recently started to take over the online marketing scene seriously. Right now, 40% of adults use voice search at least once a day. That figure may grow to encompass the lion's share of online searches by 2020 (according to ComScore).… 
When it comes to SEO (Search Engine Optimization), your site copy (content) is king. But, just like with every other aspect of SEO, there is a correct and incorrect way to handle optimizing your copy for search engine performance. In fact, copy is so crucial to SEO, that the SEO professionals here at Goldstein Brossard have compiled a checklist to… 
You've arrived, and you've created top-quality content that users are searching for, and that answers their questions. You also made sure that your content can be understood by search engines so that your content will resonate with users and search engines, but your pages still aren't ranking. If this sounds familiar, then it's time to focus on link building. A… 
If your law firm has a website, then you've probably found yourself wondering: "Is SEO important for law firms?" The short answer here is a resounding, "yes!" SEO, or Search Engine Optimization, is the process of optimizing a website for search engine performance. But why is that important for law firms? Let's discuss it. Reason 1 - Most Web Traffic…