Goldstein Brossard Blog

How to Check for Content Readability

Every online content creator should ask themselves: "Is my content easily read and understood by my intended audience?" Why is that question important? Because, at the end of the day, you're not writing for search engines; you're writing for people. Google and other search engines cater to users, not content creators. We all want our websites and businesses to perform… Read More

Why Responding to Reviews is Always in Your Best Interest

Almost everyone that owns a business or website understands the power of user reviews. They can either be beneficial to your business or incredibly detrimental. However, while it's true that everyone knows that reviews are important, most websites and business owners never respond to any of their reviews, good or bad. That's a problem. Responding to a user review, whether… Read More

Why Doesn’t Your Business Rank In Local Search?

Why doesn't your business rank in local search on Google and other search engines? Well, the answers might surprise you a bit. Continue reading to learn all about how to optimize your business for local searches on Google! Having your business rank on Google's local pack is an incredibly effective way to bring traffic to your website. Furthermore, Business listings… Read More

If You’re Not Advertising on Social Media, You’re Missing Out

If you run a law firm, bail bonds company, or any other business with a website, and you've neglected advertising on social media, then you're missing out on a huge number of potential clients. That's right, in this day and age, social media advertisements bring in more new customers and clients than pretty much any other advertisement medium. Still not… Read More

Prevent Competitors From Stealing Your Clients

Let's assume you run a personal injury defense law firm and that you represent clients throughout your municipality. All of a sudden, a new firm moves in across the street, and you start to notice several of your clients have "jumped ship" and hired the new firm. Well, what gives? Why are you suddenly losing clients to a new, less… Read More

Improving Your Google My Business Rank

In an earlier post, we established just how vital a well-made Google My Business profile is. However, that's just the tip of the iceberg when it comes to getting the absolute most out of Local Search and the Google My Business platform. The GMB and Local Search platform similarly rank listings and profiles to traditional Google searches. So, it stands… Read More

Hey Siri, How Do I Optimize My Website for Voice Searches?

It's almost impossible to talk about web marketing these days without getting into it about voice search. Voice searches have recently started to take over the online marketing scene seriously. Right now, 40% of adults use voice search at least once a day. That figure may grow to encompass the lion's share of online searches by 2020 (according to ComScore).… Read More

SEO Copywriting Checklist

When it comes to SEO (Search Engine Optimization), your site copy (content) is king. But, just like with every other aspect of SEO, there is a correct and incorrect way to handle optimizing your copy for search engine performance. In fact, copy is so crucial to SEO, that the SEO professionals here at Goldstein Brossard have compiled a checklist to… Read More

Link Building and Establishing Authority

Backlinks banner image You've arrived, and you've created top-quality content that users are searching for, and that answers their questions. You also made sure that your content can be understood by search engines so that your content will resonate with users and search engines, but your pages still aren't ranking. If this sounds familiar, then it's time to focus on link building. A… Read More

Is SEO Important for Law Firms?

If your law firm has a website, then you've probably found yourself wondering: "Is SEO important for law firms?" The short answer here is a resounding, "yes!" SEO, or Search Engine Optimization, is the process of optimizing a website for search engine performance. But why is that important for law firms? Let's discuss it. Reason 1 - Most Web Traffic… Read More