Goldstein Brossard Blog

Is It Time To Update Your Website?

updating your website is almost always advisable. However, certain situations warrant an update or update more than others. What are those situations? Well, we're glad you asked! Here at Goldstein Brossard, we feel that there are five primary reasons to consider updating your website in 2020. Those reasons include: 1: Your site doesn't accurately reflect your brand 2: It uses… Read More

Did Google Drop A Secret Algorithm Update Last Weekend?

Google My Business Blog Image Several SEOs throughout the industry suspect that Google dropped a secret algorithm update last weekend. Why, you ask? Well, several SEO blogs and websites reported wild fluctuations in rankings across the entirety of Google from February 7th to February 9th. However, before we break down what the major SEO companies reported over the weekend, we should start things off with… Read More

Increase Click-Through By 35% With Star Ratings On Google

Have you ever wondered if star ratings on Google increase your click-through rate? Well, it turns out that they do. That's right, star ratings on search engines matter. In fact, according to a study by the CXL Institute, you can increase click-through by 35% with star ratings on Google and other search engines. But that begs a couple of questions.… Read More

The January 2020 Google Core Update

google algorithm small Google updates its search algorithm with what they call Broad Core Updates a few times a year. With 2020 off to a rough start with potential war, a virus outbreak, and other world events, it's only fitting that Google decided January would be a great time to start rolling out a new one. Titled the January 2020 Google Core Update,… Read More

Why Doesn’t Your Business Rank In Local Search?

Why doesn't your business rank in local search on Google and other search engines? Well, the answers might surprise you a bit. Continue reading to learn all about how to optimize your business for local searches on Google! Having your business rank on Google's local pack is an incredibly effective way to bring traffic to your website. Furthermore, Business listings… Read More

8 Digital Marketing Trends for 2020

2020 has begun! Now is the perfect time to revisit your digital marketing strategies for the year. While you do so, keep in mind the following eight digital marketing trends for 2020 from the marketing professionals here at Goldstein Brossard: 1 - Get In Touch With Our New and Improved AI Masters In 2020, Artificial Intelligence (AI) will all but… Read More

How To Tell if Your Digital Marketing Company is a Grinch or a Saint

Christmas is almost here! Now is the best time to take a look at how your digital marketing company treats you. In other words, and to keep in theme with the holidays, ask yourself if your digital marketing company is more of a grinch or a saint. To help you answer that question, let's talk about what we feel makes… Read More

Why You Should Let Goldstein Brossard Handle Your Holiday Marketing

The holidays are here! While it may be tempting to forgo your marketing efforts during the holidays, doing so may give your competitors room to surpass you. Thus, to mitigate that possibility, let the marketing experts here at Goldstein Brossard handle your holiday marketing! We're always standing by to help! How Can Goldstein Brossard Help? We take all the necessary… Read More

Survive Thanksgiving With These Holiday Travel Tips

Thanksgiving is right around the corner, and with it comes a massive increase in travel across the country. To quote a popular animated TV mom: The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year. — Peggy Hill (@PeggyQuotes) November 21, 2012 That's right; Thanksgiving is one of the busiest travel days of… Read More

BERT – All You Need to Know

Google recently implemented its new neural network training technique called BERT (Bidirectional Encoder Representations from Transformers) to Search. BERT promises to make pretraining natural language processing (NLP) networks much easier for Google. It will allow them to better process natural language search queries. Well, that's a lot of tech jargon that may or may not make any sense to you.… Read More