SEO, or Search Engine Optimization, is the process of optimizing a website for search engine performance. But why is that important for law firms? Let’s discuss it.
Reason 1 – Most Web Traffic Comes from Organic Search Results
The most important reason to utilize quality SEO for your law firm or legal business is that the majority of internet traffic still comes from organic search results (SearchEngineLand). But what are organic search results? Organic search results are simply the results of an online search request. For example, if you typed “lawyers near me” into Google (or another search engine), then the results that come up would be organic search results. OK. Good. Now you know what organic search results are, but what does that have to do with law firm SEO? Since SEO is the process of optimizing a website for search engine performance, a well-optimized site will always perform better on search engines. The better your SEO, the more visible your firm is on organic search results pages, and the more likely you will gain new clients through those results.
Reason 2 – SEO Can Increase Your Firm’s Visibility in Local Business Listings
Another good reason to implement quality SEO is that SEO can increase your firm’s visibility in local business and review listings. It’s becoming increasingly common for people to use local search results to find businesses to use. Therefore, the more visible your law firm or legal corporation is in those areas, the more likely you’ll gain new clients. But how do SEO companies make that happen? A good SEO company will always make sure that your firm has a quality Google My Business listing. Google My Business listings often appear first when someone searches using a query like “personal injury law firm near me”. That means the more visible you are in those results, the more likely you’ll convert those searchers into new clients. SEO companies will also ensure that your firm is well-represented on review sites like Yelp and ReviewBuzz. More and more people are first reading online user reviews of a business before hiring them. So, the better your business appears on Yelp or ReviewBuzz, the more likely you’ll convert users into new paying clients.
Reason 3 – SEO Makes for More Credible and Trustworthy Websites
It stands to reason that the more trustworthy and credible your website is, the more likely new clients will come to your firm. But, how does SEO increase your firm’s online credibility and trustworthiness? Let’s break it down. SEO professionals encourage positive user and client behavior by ensuring that your content is well-written and highly topic-motivated. When done correctly, this service provides sites with quality backlinks. All those factors contribute to how trustworthy and credible people perceive your business. Generally, the better constructed and optimized your website is. The more potential clients will trust your firm. And, the more prospective clients trust your firm, the more likely they’ll hire you.
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In conclusion, every law firm website can benefit from quality SEO. Quality SEO can help your firm with:
Acquiring more organic search traffic to your website
Increase the visibility of your firm in local search results and on online review sites
Provide more trustworthiness and credibility
Now that you know precisely why SEO is essential for law firms, it’s time to find yourself a quality SEO company to work alongside you. And, as luck would have it, the SEO professionals here at Goldstein Brossard are standing by to help! Contact us today, and let’s get started on making your law firm’s website the best it can be!
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Awesome team of professionals. I highly recommend Tony and his team for Content, SEO and Website related expertise.