If your law firm has a website, then you’ve probably found yourself wondering: “Is SEO important for law firms?”
The short answer here is a resounding “yes!”
SEO, or Search Engine Optimization, is the process of optimizing a website for search engine performance. But, why is that important for law firms? Let’s discuss it.
Reason 1 – Most Web Traffic Comes from Organic Search Results
The most important reason to utilize quality SEO for your law firm or legal business is that the majority of internet traffic still comes from organic search results (SearchEngineLand). But, what are organic search results?
Organic search results are simply the results of an online search request. For example, if you typed “lawyers near me” into Google (or another search engine), then the results that came up would be organic search results.
OK. Good. Now you know what organic search results are, but what does that have to do with law firm SEO? Since SEO is the process of optimizing a website for search engine performance, a well-optimized website will always perform better on search engines than a less-optimized one. The better your SEO, the more visible your firm is on organic search results pages and the more likely you will gain new clients through those results.
Reason 2 – SEO Can Increase Your Firm’s Visibility in Local Business Listings
Another good reason to implement quality SEO is that SEO can increase your firm’s visibility in local business and review listings.
It’s becoming increasingly common for people to use local search results to find businesses to use. Therefore, the more visible your law firm or legal business is in those arenas, the more likely you’ll gain new clients. But, how do SEO companies make that happen?
A good SEO company will always make sure that your firm has a quality Google My Business listing. Since Google My Business listings often appear first when someone searches using a query like “personal injury law firm near me”, the more visible you are in those results the more likely you’ll convert those searchers into new clients.
SEO companies will also make sure that your firm is well-represented on review sites like Yelp and ReviewBuzz. More and more people are first reading online user reviews of a business before hiring them. So, the better your business appears on Yelp or ReviewBuzz, the more likely you’ll convert users into new paying clients.
Reason 3 – SEO Makes for More Credible and Trustworthy Websites
It stands to reason that the more trustworthy and credible your website is, the more likely new clients will come to your firm. But, how does SEO increase your firm’s online credibility and trustworthiness? Let’s break it down.
SEO professionals help build quality backlinks, encourage positive user and client behavior, and make sure that your content is well-written and highly topic-motivated. All those factors contribute to how trustworthy and credible people perceive your business to be. Generally, the better constructed and optimized your website is, the more potential clients will trust your firm. And, the more prospective clients trust your firm, the more likely they’ll hire you.
Contact Goldstein Brossard for More Information
In conclusion, every law firm website can benefit from quality SEO. Quality SEO can help your firm with:
- Aquiring more organic search traffic to your website
- Increase the visibility of your firm in local search results and on online review sites
- Provide more trustworthiness and credibility
Now that you know exactly why SEO is important for law firms, it’s time to find yourself a quality SEO company to work with. And, as luck would have it, the SEO professionals here at Goldstein Brossard are standing by to help! Contact us today and let’s get started on making your law firm’s website the best it can be!