updating your website is almost always advisable. However, certain situations warrant an update or update more than others. What are those situations? Well, we’re glad you asked! Here at Goldstein Brossard, we feel that there are five primary reasons to consider updating your website in 2020. Those reasons include:
- 1: Your site doesn’t accurately reflect your brand
- 2: It uses outdated themes and/or technology
- 3: Your site isn’t mobile-friendly or optimized for mobile users
- 4: It lacks quality security like an SSL cert
- 5: Your website lacks quality, content-driven SEO
Okay, some of those reasons are pretty vague. So, to help clarify, let’s talk about each idea in more detail below.
Reason #1 – Your Site Doesn’t Reflect Your Brand
One of the primary purposes of a website is to promote your business and brand. So, if your website doesn’t accurately reflect your brand, then it’s time for an update. How do you tell if your website reflects your brand or not? Well, the best way to explain on-brand web marketing is through an example.
Let’s say your company’s aesthetics (like your logo, company colors, etc.) changed in the last year or so. But, you forgot to update the colors and graphics on your website when you made the change. When that happens, you run the risk of customers avoiding your website because it’s clearly severely outdated.
Reason To update Your Website #2 – Outdated Themes And Technology
As with fashion, cars, computers, and anything else with a heavy aesthetic or technology-centric focus, an outdated website theme or technology chases potential customers away. However, that doesn’t mean that you need a flashy, in-your-face, and high-tech website. In fact, that might start to affect your website’s ability to accurately reflect your brand. Instead, keep your theme and website technology updated in a way that fits your brand and business mentality.
However, there are some aspects of your website that absolutely should be cutting edge. Areas that should have the latest and greatest technology include loading speed, mobile-friendliness, and compatible with all the latest browsers across all device types.
So, how do you prevent your site from becoming outdated? Well, if it’s been more than two or so years since you’ve updated the technology or theme of your website, then it’s high time to get with the program-ing (pun intended).
Reason #3 – Your Site Isn’t Mobile Friendly
It’s 2020, and if your website isn’t mobile-friendly and optimized yet, then that’s a problem. These days, the majority of web traffic comes directly from mobile devices like smartphones and tablets. Contact us for help updating your site to complete mobile-first design standards. Google recommends doing it, and so does any SEO that’s worth their salt.
Okay, clearly, mobile-friendliness is essential. But, that begs the question: what makes a website mobile friendly? Well, simply put, a mobile-friendly website is a website that is easy to read and digest from a mobile device. Moreover, mobile-friendly design means that the same amount of content is available for both mobile and desktop users. So, in other words, if your website is hard to use or navigate from a smartphone or tablet, then your website is not mobile-friendly and needs an update.
If you’re unsure if your site is mobile-friendly or not, then you can always insert your URL into the free Google Mobile-Friendly Test found here.
Reason #4 – Your Site Lacks Quality Security
Every website on the internet is, technically, hackable. However, that shouldn’t deter you from making your website as secure as humanly possible, especially if you run financial transactions on your site.
Well, security is clearly essential. But, how do you know your site is as secure as it should be? To make sure your website ticks all the necessary security checkboxes, you can run your site through an online security auditing and malware scanning tool like this one from Sucuri.net. If the results of your security test show an insecure website, then don’t panic. Contact the web security professionals here at Goldstein Brossard for help.
Reason To update Your Website #5 – Your Site Lacks Quality SEO
Is your website under-performing in search results, clicks, or bounce rate? Well, if so, then you could do with a good dose of high-quality SEO. What is SEO, you ask? Well, SEO stands for Search Engine Optimization and refers to the process by which web professionals make your site as friendly to search engines as possible. SEOs do things like optimize your on-page content, link structure, navigation, and keyword usage. Through quality SEO, you can increase your website traffic, rank position on popular search engines like Google, and overall increase the effectiveness of your website to the general public.
So, it’s clear that quality SEO is incredibly important, and that if you lack SEO, you should update your site immediately. But that begs the question: how? Well, the easiest way to optimize your SEO is to hire a quality SEO company like us here at Goldstein Brossard. So, what are you waiting for? Contact us for an SEO audit today!
So, Is It Time To update Your Website?
Well, there you have it; five reasons to update your website today. If you need help with any of the reasons listed above, then don’t fret. You can always contact the website optimization and update professionals at Goldstein Brossard for help. We’d be more than happy to help get your site back on track. Contact us today!