In an earlier post, we established just how vital a well-made Google My Business profile is. However, that’s just the tip of the iceberg when it comes to getting the absolute most out of Local Search and the Google My Business platform. The GMB and Local Search platform similarly ranks listings and profiles to traditional Google searches. So, it stands to reason that, just like more conventional web content, you can optimize your listings for better Local Search performance. In other words, you can optimize your GMB listings and profile similar to traditional website content. But that begs the question: how? Well, in this guide, we’ll lay out just how you can go about improving your Google My Business rank by optimizing your GMB listings. So, without further ado, let’s get started!
Step One – Find Your Google My Business Listing in Local Search
Before you can go about optimizing your listings for Local Search, you have to find it first. To find your business in Local Search, first, make sure you’re physically near your business. Next, simply search for your company name on Google. If you don’t find it at first, make sure whatever device you’re using has it’s location settings enabled. Otherwise, Google won’t know exactly where the search is coming from. If you still don’t find your business, then you’ll have to fill out your Google My Business Profile. Filling out your profile with more detailed information lets Google know where your company is, and that you’d like to appear in Local Search results on their platforms.
Step Two – Update Your Google My Business Profile
When you’ve discovered your business through Local Search, check your profile’s information. Doing so is vital since Google enables the entirety of its userbase to alter your profile’s information. Therefore, consistently watching out for your profile and refreshing it with current data is clearly essential for both improving your GMB rankings and keeping up your business profile. Without constant diligence, anybody could change your hours, address, costs, and other pieces of vital information. Obviously, those changes can hurt your business. To figure out how to refresh your GMB profile, head over to this Google My Business Help article.
Step Three – Verify Your Address With Google
Google suggests that you “verify your business to give [it] the best opportunity to appear for users across Google products, like Maps and Search” (GMB Help). To verify your physical address and location with Google My Business, follow these steps:
- Sign in to your GMB account
- Select your business and click “Verify Now.”
- You’ll be directed to a postcard request screen. On this screen, make sure that the displayed address is accurate
- Click on the “Send Postcard” button
- Routinely check your mail for the postcard and then follow the instructions on it
Step Four – Add Photos
Simply adding photos to your GMB listing helps to showcase your services and products. In fact, the more focused, accurate, appealing, and high-quality those pictures are, the better they showcase those things. The types of images you should add to your GMB listings include:
- The products your company makes
- Your services offered
- Employees and staff performing their various duties
- In-progress projects
- Your business participating in local events
Step Five – Respond to EVERY Review
Most companies fail to ever respond to their reviews. However, research has shown that responding to all your reviews — bad or good — helps boost how much your customers trust your brand. It shows them you’re willing to work with them to make sure that they are nothing but satisfied after using your company. Whether you’re a law firm, bail bonds agency, or another type of business, responding to every single review is always in your best interest.
Conclusions on Improving Your Google My Business Rank
In conclusion, the five primary things you can do to improve your Google My Business rank are:
- Find your business in Local Search
- Update the information on your GMB profile (and keep it updated)
- Verify your business location with the Google postcard system
- Add pictures to your GMB listing
- Respond to your reviews, both positive AND negative
If you still have issues managing your GMB profile and presence in Local Search, then you can always reach out to the social media experts here at Goldstein Brossard for assistance. We’re always standing by to give you a helping hand!