How To Tell if Your Digital Marketing Company is a Grinch or a Saint

Christmas is almost here! Now is the best time to look at how your digital marketing company treats you. In other words, and to keep in theme with the holidays, ask yourself if your digital marketing company is more of a grinch or a saint. Let’s talk about what we feel makes a marketing firm more of a saint and more of a drag in detail to help you answer that question. So, without further ado, let’s get started!

What Makes a Digital Marketing Firm More of a Saint?

A saintly digital marketing company is nothing more than a colorful way to describe a marketing company that aims to help grow your business. Now, that probably sounds a little over the top and generic, so let’s break down three different signs that your digital marketing company is more of a saint than a grinch:

1: Saintly Digital Marketing Firms Listen to Their Clients

A saintly digital marketing company always listens to its clients. A marketing firm that doesn’t communicate with and listen to its clients isn’t worth your time and effort. To get a good feeling about whether your digital marketing company listens to its clients, look at its online reviews. What other people say about a marketing firm can go a long way toward helping you determine how well any particular company listens and communicates with its clients.

2: A Saint-like Marketing Company Will Put a Major Emphasis on Content and Overall User Experience

As the digital marketing world likes to continually remind us: content and user experience are the kings of the marketing world. In short, the more content-focused your digital marketing company is, the better off you’ll be. Additionally, your digital marketing team should be well-versed in all areas of content creation. A saintly digital marketing firm has everything from the written word to images and video advertisements.

3: Good Digital Marketing Firms Provide Alternatives

A good marketing company should always provide you with several good alternatives. They should give you a choice. Saintly digital marketing firms don’t tell you that their results are only producible in one specific way. Marketing isn’t black and white, and your digital marketing company of choice shouldn’t be, either.

How To Tell If Your Digital Marketing Company is a Total Grinch

Nobody likes a grinch. They ruin everything they get their hands on. Grinchy digital marketing companies are no different. That begs the question: What makes a marketing firm more of a grinch than a saint? To help answer that question, here are three other signs that your marketing company is a total grinch:

1: A Grinch-like Marketing Firm Will Ask for Complete Ownership Over Your Site, Data, and Online Presence

Every digital marketing company will need login access to most of your business. However, they do not need to have full ownership over those credentials. If they ask for full ownership of your data, logins, and online services, then they genuinely ask for complete control over your business. Giving a marketing company 100% control also gives them a leg up on you when deciding to part ways. The last thing you want is a company to hold your data and website ransom.

2: Grinchy Marketing Firms Offer Guaranteed Results

It’s tempting to hire a firm that offers you guaranteed results. However, there is never any guarantee in the world of marketing. In short, if a marketing company sounds too good to be true, then it probably is. On the other hand, don’t hire a company that promises you unrealistic results and guarantees that they’ll grow your business. Like any other area of life, marketing doesn’t work in such a black-and-white manner.

3: A Grinch of a Digital Marketing Company Lacks Transparency

Grinchy marketing firms present an almost complete lack of transparency in their operations. If your marketing firm is unwilling or unable to share at least some of the work they’ve done for you or their other customers, they’re wasting your time. Remember, if they don’t have any interest in explaining what they can and will do for you, then you’re better off doing it yourself.

So, Your Digital Marketing Firm is a Grinch? Turn to Goldstein Brossard to Get Started with a Saintly Digital Marketing Firm Today!

If you feel like your current marketing company is more of a grinch than a saint, then we have good news! The online marketing and SEO professionals here at Goldstein Brossard are here to help! We focus on content and user experience and are as transparent as possible with all our clients. Our marketers will offer alternatives, listen to you, and ensure that your goals are our primary focus. So, with Christmas right around the corner, now is the time to ditch the grinch and get with a saint! Contact our marketers for more information today!