Why doesn’t your business rank in local search on Google and other search engines? Well, the answers might surprise you a bit. Continue reading to learn all about how to optimize your business for local searches on Google!
Having your business rank on Google’s local pack is an incredibly effective way to bring traffic to your website. Furthermore, Business listings always show up before organic search results. They also include an interactive map that allows users to gauge how close they are to them right away.
To be featured in local packs, you first have to take the proper steps to beat out your competitors. Just getting your company to keep ranking in the local park consistently can be challenging, especially when your competitors have been around longer than you have. Over the course of this article, we will share and discuss our findings on what has the most impact on getting your business to rank in the local pack. We’ll also show you how to apply them to your business.
Claim and Maintain your Google My Business Listing
One thing is certain, without a Google My Business (GMB) listing, you’ll never appear on Google’s local packs. That’s right. The answer to the question “why doesn’t your business rank in local search” may very well be that you have a subpar Google My Business listing. Google displays sites in the local three-pack entirely from GMB listings. That also means that Google generates them differently than organic search results. Ranking well in organic results does not mean that your business will rank well in the local packs. For a more in-depth look at how Google My Business can factor into your search result rankings, check out our blog post on GMB and how it contributes to SEO.
- Claim Your Business on Google My Business: This will be the very first and most important step you will want to take towards ranking in local packs.
- Ensure There Are No Missing Fields in Your Listing: Forgetting to make sure that areas such as your name, address, phone number, or hours in your listing will negatively impact your chance of ranking in the local packs. It also makes it difficult for potential customers to get in contact with you.
- Encourage Your Customer to Review Your Business: Though Yelp strongly discourages businesses from asking their customers to review them, Google encourages it. That is, Google encourages it so long as it’s done organically. Google, however, does not want you to offer customers benefits like free services in exchange for a positive review. If customers take the time to review your business, be sure to reply to their responses. Doing so is can strengthen your GMB listing and increase the likelihood of ranking in local packs.
Make Sure Your Google My Business Listings are 100% Accurate
Be sure that there are no inconsistencies between your Google My Business listing and information on your page or other listing sites. For example, let’s say you list your business “Fresno DUI Lawyer: Ken Smith Attorney at Law” in your GMB. But, the URL and name on your website are actually “Ken Smith Attorney at Law,” Google will often see all those extra words in your GMB listing as spam keywords. If Google thinks you’re spamming and attempting to manipulate search results, it will negatively impact your chance at ranking in Local Packs.
Local Citations Boost your Credibility
Now that your Google My Business listing is up to date, it is time to focus on other local listing sites. Listing your business on websites like the Better Business Bureau (BBB), Yelp, Angie’s List, and other home service-oriented listing sites can improve your authority in your local area and increase your chances of ranking in local packs.
Your User’s Location Has a Major Impact On Local Pack Results
We have all heard the old saying, “Location, location, location,” and it has never been more relevant than right now. Where a user is searching can have a significant impact on what will show up in the local pack.
Google has determined the city “centroids” and will alter the local pack ranking based on how far away a user is from the city centroid. Google places the centroid at the same location as the name of the city on the map. If you want to determine how far your business is from the city centroid, zoom in on where the city name is on the Google map. Then, click on a business and generate directions from that business to your business. Doing so shows you how many miles from the city centroid your business is.
Contact Goldstein Brossard for Help With Local Search Optimization!
With the other tools of Google My Business under your belt, you can make tremendous strides towards consistently ranking in local packs and dominating that valuable space on search results for your business. It is not impossible to do on your own. But, as a business owner, seeking the help of a professional SEO company like ours could greatly benefit your business. So, want more answers to the question “why doesn’t your business rank in local search?” Well, then contact us to learn more about how we can help you rank better in local searches!