Domain Authority – What is it and How to Improve it

Domain Authority is a score from 0 to 100, created by Moz, that attempts to show you how likely it is that your domain will rank well on any given search engine. The closer to 100 your Domain Authority score is, the more likely your domain will rank well on one of the major search networks (Google, Bing, etc.).

An Explanation of the 0 to 100 Domain Authority Score

The score of 0 to 100 for Domain Authority is what is known as a logarithmic scale. What that means is that it will be significantly easier to improve a score from 10 to 20 than it will be to improve a score of 80 to 90. The lower your score, the easier it is to improve upon it. The reason that Moz chose to use a logarithmic scale for their Domain Authority ranking algorithm is that logarithmic scoring is closer to how Google scores your website’s authority.

Why is Domain Authority Important

Domain authority is a signal of trust, and as a business, you should want your website and brand to be as authentic as possible. Domain Authority is not only a good measuring stick to gauge your standing in this regard, but it can also be used as a tool to make sure your website is associated with authentic sources.

How Moz Calculates Domain Authority Scores

Moz uses several different metrics to determine your Domain Authority. Some of the metrics they use to score your Domain Authority include:
  • The number of outbound and inbound external links that your site generates
  • The total number of links across your domain
  • Linking root domains
  • And more

Where to Find Your Domain Authoirty

There are several different ways to discover your domain’s Domain Authority score. The most typical (and easiest) way to determine your Domain Authority number is to simply install the MozBar SEO toolbar on your browser. The toolbar will display your current Domain Authority score. Other ways to check in on your Domain Authority include the Link Explorer from Moz as well as their API.

Why Did Your Domain Authority Change?

There are several different reasons for Domain Authority to fluctuate. That being said, however, doesn’t mean that it is any less disconcerting to see your score fall. Some of the most common influences for Domain Authority include:
  • High authority web sites grew their links substantially. These impacts score by skewing the algorithm’s scaling processes.
  • Inbound links to your domain do not contribute to google and other search engine ranking algorithms (sites with low authority scores from other search organizations).
  • A recent crawl of your domain by Moz results in fewer (or more) linking domains than a previous crawl displayed.
  • Moz hasn’t indexed your recent changes
  • Your score is on the lower end of the scale, which, in turn, means that any potential problems have a larger negative impact on your overall Domain Authority.

Want to Improve Your Domain Authority? Here’s How:

Domain Authority is complicated, and because of that, it can be difficult to pin down strategies that are guaranteed to improve your score. But don’t be discouraged! Moz makes knowing how to change your Domain Authority difficult to nail down to keep SEO professionals from easily gaming their system. The reason they do this is to more accurately parallel the way that Google and other search engines dish out authority for ranking. Having an easy-to-influence score would take away from the legitimacy of the entire Domain Authority system. However, that does not mean that it is impossible or unwise to take a hands-on approach to manage your Domain Authority score. According to Moz themselves, the best way to improve your Domain Authority score is to simply improve the SEO on your site overall. Doing that and focusing on generating/earning high-authority links will have a positive impact on your Domain Authority score.

Is all This Simply too Much? Contact Goldstein Brossard and Have Us Handle Your Domain Authority Woes

Domain Authority is a very complicated system and it is very understandable that most site owners and web content creators would feel overwhelmed by it. Don’t let that stop you from trying to build the highest Domain Authority ranking site that you can. And, if all this seems too complicated, you can always reach out the SEO and Domain Authority experts here at Goldstein Brossard!