Domain Authority – What is it and How to Improve it

Domain Authority is a score from 0 to 100, created by Moz, that attempts to show you how likely your domain will rank well on any given search engine. The closer to 100 your score is, the more likely your domain will rank well on one of the major search networks (Google, Bing, etcetera).

An Explanation of the 0 to 100 Domain Authority Score

The score of 0 to 100 for Domain Authority is what is known as a logarithmic scale. What that means is that it will be significantly easier to improve a score from 10 to 20 than it will be to improve a score of 80 to 90. The lower your score, the easier it is to improve upon it. Moz chose to use a logarithmic scale for Domain Authority because logarithmic scoring is closer to how Google does it.

Why is Domain Authority Important

Domain authority is a signal of trust. As a business, you should want your website and brand to be as authentic as possible. It is not only a good measuring stick to gauge your standing in this regard. It can also function as a tool to make sure your website is associated with authentic sources.

How Moz Calculates Domain Authority Scores

Moz uses several different metrics to determine your authority score. Some of the metrics they use include:
  • The number of outbound and inbound external links that your site generates
  • The total number of links across your domain
  • Linking root domains
  • And more

Where to Find Your Domain Authority

There are several different ways to discover your domain’s authority score. The most typical (and easiest) way to determine your score is to install the MozBar SEO toolbar on your browser. The toolbar will display your current score. Other ways to check in on your score include the Link Explorer from Moz as well as their API.

Why Did Your Authority Change?

There are several different reasons for Domain Authority to fluctuate. That being said. However, it doesn’t mean that it is any less disconcerting to see your score fall. Some of the most common influences include:
  • High authority websites grew their links substantially. These impacts score by skewing the algorithm’s scaling processes.
  • Inbound links to your domain do not contribute to google and other search engine ranking algorithms (sites with low authority scores from other search organizations).
  • A recent crawl of your domain by Moz results in fewer (or more) linking domains than a previous crawl displayed.
  • Moz hasn’t indexed your recent changes.
  • Your score is on the lower end of the scale, which, in turn, means that any potential problems have a larger negative impact on your overall score.

Want to Improve Your Domain Authority? Here’s How:

Domain Authority is complicated. Because of that, it can be difficult to pin down strategies that are guaranteed to improve your score. However, don’t be discouraged! Moz makes knowing how to change your score difficult to nail down to keep SEO professionals from easily gaming their system. They do this to more accurately parallel how Google and other search engines dish out ranking authority. Having an easy-to-influence score would take away from the legitimacy of the entire system. However, that does not mean that it is impossible or unwise to take a hands-on approach to manage your score. According to Moz, the best way to improve your score is to improve the SEO on your site overall simply. Doing that and focusing on generating/earning high-authority links will have a positive impact on your score.

Is all This too Much? Contact Goldstein Brossard and Have Us Handle Your Domain Authority Woes

Domain Authority is a very complicated system. Understandably, most site owners and web content creators would feel overwhelmed by it. Don’t let that stop you from trying to build the highest score site that you can. If all this seems too complicated, you can always reach out to the SEO and Domain Authority experts here at Goldstein Brossard!