Goldstein Brossard Blog

Domain Authority – What is it and How to Improve it

Domain Authority is a score from 0 to 100, created by Moz, which attempts to show you how likely your domain will rank well on any search engine. The closer to 100 your score is, the more likely your domain will rank well on one of the major search networks (Google, Bing, etcetera). An Explanation of the 0 to 100… Read More

Google Search Console – What it Can Tell You

Google Search Console Banner Google Search Console (GSC) is a free tool used to monitor your website's performance carefully. Search Console can also help you gain insight regarding the status of your website within Google's search index. In addition to those insights and monitoring tools, Google Search Console can also help you find and fix any structural or code-based problems your site may have.… Read More

How To Market Your Essential Business

Suppose you run what's considered an essential business during the current pandemic. In that case, you're inevitably aware of just how difficult marketing and advertising have become. People don't go out anymore (as advised by several state and local governments), and it's getting harder and harder to get noticed through traditional marketing means like billboards and print ads. Fortunately, all… Read More

Why Doesn’t Your Business Rank In Local Search?

Why doesn't your business rank in local search on Google and other search engines? Well, the answers might surprise you a bit. Continue reading to learn all about how to optimize your business for local searches on Google! Having your business rank on Google's local pack is an incredibly effective way to bring traffic to your website. Furthermore, Business listings… Read More

5 on Page SEO Tips and Tricks

The world of SEO can be overwhelming. Many business owners have a hard time understanding what SEO best practices are and applying them to their site. There are many professional SEO companies that, through rigorous testing, have determined the best practices to improve a page's rank in Google, and we'll share a few of them with you. With our 5… Read More

Why Hire a Niche SEO Company?

You may have heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn’t mean that you know how to make it happen! Even if you do know a couple of things about SEO, you probably don’t have time to deal with the constantly changing requirements that professional SEO involves. Enter the SEO company. Not All SEO Companies… Read More

Intent-Based Keywords – The Basics

Intent-Based Keywords are the cornerstone of online search. Without them, people would have a tough time finding your website in search engines. However, not all keywords are created equal. Search engines (like Google) pay more and more attention to searchers' intent using keywords. Enter intent-based keywords. How to Find Keywords Finding keywords for your website is as easy as using the… Read More

How To Tell if Your Digital Marketing Company is a Grinch or a Saint

Christmas is almost here! Now is the best time to take a look at how your digital marketing company treats you. In other words, and to keep in theme with the holidays, ask yourself if your digital marketing company is more of a grinch or a saint. Let's talk about what we feel makes a marketing firm more of a… Read More

Why You Should Let Goldstein Brossard Handle Your Holiday Marketing

The holidays are here! While it may be tempting to forgo your marketing efforts during the holidays, doing so may give your competitors room to surpass you. Thus, to mitigate that possibility, let the marketing experts here at Goldstein Brossard handle your holiday marketing! We're always standing by to help! How Can Goldstein Brossard Help? We take all the necessary… Read More

Why Responding to Reviews is Always in Your Best Interest

Almost everyone that owns a business or website understands the power of user reviews. They can either be beneficial to your business or incredibly detrimental. However, while it's true that everyone knows that reviews are essential, most websites and business owners never respond to any of their reviews, good or bad. That's a problem. Whether that review is good or… Read More