Goldstein Brossard Blog

Why You Should Let Goldstein Brossard Handle Your Holiday Marketing

The holidays are here! While it may be tempting to forgo your marketing efforts during the holidays, doing so may give your competitors room to surpass you. Thus, to mitigate that possibility, let the marketing experts here at Goldstein Brossard handle your holiday marketing! We're always standing by to help! How Can Goldstein Brossard Help? We take all the necessary… Read More

Why Responding to Reviews is Always in Your Best Interest

Almost everyone that owns a business or website understands the power of user reviews. They can either be beneficial to your business or incredibly detrimental. However, while it's true that everyone knows that reviews are essential, most websites and business owners never respond to any of their reviews, good or bad. That's a problem. Whether that review is good or… Read More

Increase Click-Through By 35% With Star Ratings On Google

Have you ever wondered if star ratings on Google increase your click-through rate? Well, it turns out that they do. That's right, star ratings on search engines matter. In fact, according to a study by the CXL Institute, you can increase click-through by 35% with star ratings on Google and other search engines. But that begs a couple of questions.… Read More

Prevent Competitors From Stealing Your Clients

Let's assume you run a personal injury defense law firm and that you represent clients throughout your municipality. Suddenly, a new firm moves in across the street, and you start to notice several of your clients have "jumped ship" and hired the new firm. Well, what gives? Why are you suddenly losing clients to a new, less experienced firm? As… Read More

Survive Thanksgiving With These Holiday Travel Tips

Thanksgiving is right around the corner, and with it comes a massive increase in travel across the country. To quote a famous animated TV mom:   The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year. — Peggy Hill (@PeggyQuotes) November 21, 2012 That's right; Thanksgiving is one of the busiest travel days… Read More

Instagram Paid Ads – Where to Start

Social media marketing is becoming one of the most important ways to advertise. With so many users checking their Instagram every day, you're missing a piece of the market if you aren't advertising to them. Instagram ads are placed in users' home feed and between story posts from users they follow. Instagram ads have large viewership, they're low cost, and… Read More

If You’re Not Advertising on Social Media, You’re Missing Out

If you run a law firm, bail bonds company, or any other business with a website, and you've neglected advertising on social media, then you're missing out on a huge number of potential clients. That's right, in this day and age, social media advertisements bring in more new customers and clients than pretty much any other advertisement medium. Still not… Read More

Improving Your Google My Business Rank

In an earlier post, we established just how vital a well-made Google My Business profile is. However, that's just the tip of the iceberg for getting the absolute most out of Local Search and the Google My Business platform. The GMB and Local Search platform similarly rank listings and profiles to traditional Google searches. So, it stands to reason that,… Read More

What are Google My Business Posts and are They Important?

Google My Business Posts are short posts that are usually used to promote some aspect of your business. They are also a great tool to boost your local SEO (Search Engine Optimization) and your overall search engine ranking authority. They may even help improve your voice search results. Let us explore exactly what a Google My Business post is and… Read More

Voice Search and How It Influences Featured Snippets

Having featured snippets has grown in popularity because they are simple to scan and can provide a trusted answer without even having to leave the search results page for their query. Having a featured snippet also makes you stand out for digital assistants as it provides search questions with a simple answer that could easily be read aloud. This means… Read More