The holidays are here! While it may be tempting to forgo your marketing efforts during the holidays, doing so may give your competitors room to surpass you. Thus, to mitigate that possibility, let the marketing experts here at Goldstein Brossard handle your holiday marketing! We're always standing by to help! How Can Goldstein Brossard Help? We take all the necessary…
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Thanksgiving is right around the corner, and with it comes a massive increase in travel across the country. To quote a famous animated TV mom: The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year. — Peggy Hill (@PeggyQuotes) November 21, 2012 That's right; Thanksgiving is one of the busiest travel days of…
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Domain Authority is a score from 0 to 100, created by Moz, which attempts to show how likely your domain will rank well on any search engine. The closer to 100 your score is, the more likely your domain will rank well on one of the major search networks (Google, Bing, etc.). An Explanation of the 0 to 100 Domain…
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Intent-Based Keywords are the cornerstone of online search. Without them, people would have difficulty finding your website in search engines. However, not all keywords are created equal. Search engines (like Google) pay more and more attention to searchers' intent using keywords. Enter intent-based keywords. How to Find Keywords Finding keywords for your website is as easy as using the Google…
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Google Search Console (GSC) is a free tool to monitor your website's performance carefully. Search Console can also help you gain insight into the status of your website within Google's search index. In addition to those insights and monitoring tools, Google Search Console can help you find and fix any structural or code-based problems your site may have. Is Google…
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Every online content creator should ask themselves: "Is my content easily read and understood by my intended audience?" Why is that question important? Because you're not writing for search engines; you're writing for people. Google and other search engines cater to users, not content creators. Nevertheless, we all want our websites and businesses to perform well on search engines, and…
Read More
You may have heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn’t mean that you know how to make it happen! Even if you do know a couple of things about SEO, you probably don’t have time to deal with the constantly changing requirements that professional SEO involves. Enter the SEO company. Not All SEO Companies…
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It's almost impossible to talk about web marketing these days without getting into it voice search. Voice searches have recently started to take over the online marketing scene seriously. Right now, 40% of adults use voice search at least once a day. That figure may grow to encompass the lion's share of online searches by 2020 (according to ComScore). Therefore,…
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Let's assume you run a personal injury defense law firm and that you represent clients throughout your municipality. Suddenly, a new firm moves in across the street, and you start to notice several of your clients have "jumped ship" and hired the new firm. Well, what gives? Why are you suddenly losing clients to a new, less experienced firm? As…
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Why doesn't your business rank in local search on Google and other search engines? Well, the answers might surprise you a bit. Continue reading to optimize your business for local searches on Google! Having your business rank on Google's local pack effectively brings traffic to your website. Furthermore, Business listings always show up before organic search results. They also include…
Read More
The holidays are here! While it may be tempting to forgo your marketing efforts during the holidays, doing so may give your competitors room to surpass you. Thus, to mitigate that possibility, let the marketing experts here at Goldstein Brossard handle your holiday marketing! We're always standing by to help! How Can Goldstein Brossard Help? We take all the necessary…
Read More
Thanksgiving is right around the corner, and with it comes a massive increase in travel across the country. To quote a famous animated TV mom: The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year. — Peggy Hill (@PeggyQuotes) November 21, 2012 That's right; Thanksgiving is one of the busiest travel days of…
Domain Authority is a score from 0 to 100, created by Moz, which attempts to show how likely your domain will rank well on any search engine. The closer to 100 your score is, the more likely your domain will rank well on one of the major search networks (Google, Bing, etc.). An Explanation of the 0 to 100 Domain…
Intent-Based Keywords are the cornerstone of online search. Without them, people would have difficulty finding your website in search engines. However, not all keywords are created equal. Search engines (like Google) pay more and more attention to searchers' intent using keywords. Enter intent-based keywords. How to Find Keywords Finding keywords for your website is as easy as using the Google…
Google Search Console (GSC) is a free tool to monitor your website's performance carefully. Search Console can also help you gain insight into the status of your website within Google's search index. In addition to those insights and monitoring tools, Google Search Console can help you find and fix any structural or code-based problems your site may have. Is Google…
Every online content creator should ask themselves: "Is my content easily read and understood by my intended audience?" Why is that question important? Because you're not writing for search engines; you're writing for people. Google and other search engines cater to users, not content creators. Nevertheless, we all want our websites and businesses to perform well on search engines, and…
You may have heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn’t mean that you know how to make it happen! Even if you do know a couple of things about SEO, you probably don’t have time to deal with the constantly changing requirements that professional SEO involves. Enter the SEO company. Not All SEO Companies…
It's almost impossible to talk about web marketing these days without getting into it voice search. Voice searches have recently started to take over the online marketing scene seriously. Right now, 40% of adults use voice search at least once a day. That figure may grow to encompass the lion's share of online searches by 2020 (according to ComScore). Therefore,…
Let's assume you run a personal injury defense law firm and that you represent clients throughout your municipality. Suddenly, a new firm moves in across the street, and you start to notice several of your clients have "jumped ship" and hired the new firm. Well, what gives? Why are you suddenly losing clients to a new, less experienced firm? As…
Why doesn't your business rank in local search on Google and other search engines? Well, the answers might surprise you a bit. Continue reading to optimize your business for local searches on Google! Having your business rank on Google's local pack effectively brings traffic to your website. Furthermore, Business listings always show up before organic search results. They also include…