Goldstein Brossard Blog

What is Web Accessibility and Why is it Important?

Web accessibility. What is it? Is it important? Moreover, how do you go about creating a website that meets accessibility standards? In this guide, we'll answer all those questions (and probably some more). So, without further ado, let's get started! What is Web Accessibility? Web accessibility is the process of optimizing and creating websites that are as easy to access… Read More

SEO Copywriting Checklist

Your site copy (content) is king when it comes to SEO (Search Engine Optimization). Your site copy (content) is king. Like with every other aspect of SEO, there is a correct and incorrect way to optimize your copy for search engine performance. In fact, a copy is so crucial to SEO that the SEO professionals here at Goldstein Brossard have compiled… Read More

SEO And What It Can Do For You

Search Engine Optimization or SEO is the practice of increasing the amount and quality of traffic to your website through organic search engine results. When you optimize your website's SEO, you can improve your search engine result rankings. Most search engines like to display the links to pages it considers the most authoritative and relevant for each search result. The… Read More

Canonical Links and What They Mean for SEO

Duplicate content on your site can create many problems for search engines and, by extension, problems for your rankings. You want to avoid duplicate content on your site for three major reasons: Search engines don't know which version to include in the index and which ones to exclude. Search engines don't know whether to direct all link metrics (which contribute… Read More

On-Page SEO Factors – An Explanation

on-page-seo-banner If you have recently spent the time and effort to build, develop, and launch a website, then you most likely want it to show up on Google and other search engines. Unfortunately, you can't just create a website and fill it with content, all while expecting search engines like Google to "just know" that your site is worth funneling users… Read More

How To Write Engaging Meta Titles And Meta Descriptions

Want to learn how to write engaging meta titles and meta descriptions for your website pages and posts? Well, if so, then you've come to the right place! Goldstein Brossard's guide explains precisely how to write engaging meta titles and descriptions, which help drive online search users to your site. However, before we get started teaching you all about writing… Read More

Why Hire a Niche SEO Company?

You may have heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn’t mean that you know how to make it happen! Even if you do know a couple of things about SEO, you probably don’t have time to deal with the constantly changing requirements that professional SEO involves. Enter the SEO company. Not All SEO Companies… Read More

Page Speed Optimization – How Fast is Your Site

Page Speed Optimization is an important part of your overall online SEO (Search Engine Optimization) efforts. In fact, Google themselves has even said that it is one of the major factors in their complex page ranking algorithm! In addition to improving your page rank, improving your Page Speed score will also resonate well with your users. Research shows that pages… Read More

How to Check for Content Readability

Every online content creator should ask themselves: "Is my content easily read and understood by my intended audience?" Why is that question important? Because, at the end of the day, you're not writing for search engines; you're writing for people. Google and other search engines cater to users, not content creators. We all want our websites and businesses to perform… Read More

Stale Website Content – What Is It and What To Do About It

Stale website content. What is it, and what can you do about it? Stale content is a complicated concept, so let's take things slow and start by defining the term. Then, once we've finished defining it, we'll talk about the three different things you can do to mitigate the damage it can do to your website traffic. After all, due… Read More