Goldstein Brossard Blog

Canonical Link Best Practices

Having canonical links is an excellent way to avoid penalties for duplicate content on your website while still ensuring that you keep all of the factors that help a page rank well from other duplicate pages. Having duplicate content on your website is usually not done on purpose, but it can happen even the best. We want you to know… Read More

Page Speed Optimization – How Fast is Your Site

Page Speed Optimization is an important part of your overall online SEO (Search Engine Optimization) efforts. In fact, Google themselves has even said that it is one of the major factors in their complex page ranking algorithm! In addition to improving your page rank, improving your Page Speed score will also resonate well with your users. Research shows that pages… Read More

How to Check for Content Readability

Every online content creator should ask themselves: "Is my content easily read and understood by my intended audience?" Why is that question important? Because you're not writing for search engines; you're writing for people. Google and other search engines cater to users, not content creators. We all want our websites and businesses to perform well on search engines, and writing… Read More

What is Web Accessibility and Why is it Important?

Web accessibility. What is it? Is it important? Moreover, how do you go about creating a website that meets accessibility standards? In this guide, we'll answer all those questions (and probably some more). So, without further ado, let's get started! What is Web Accessibility? Web accessibility is the process of optimizing and creating websites that are as easy to access… Read More

Internal Links – What They Are and Why They’re Important

Internal links: What are they? Why are they important to SEO? Those are questions that our team of professional SEO technicians hears every day. So, let's answer them! This post will talk about exactly what internal links are, why they're important, and what good internal linking strategies look like. Let's get into it! What are Internal Links? Internal links go… Read More

Optimizing Your Images for SEO

Every content creator has found themselves wondering whether their web content needs images. Well, the short answer here is: always. Images always impact your search engine performance. But, you may forget an all-important step when it comes to SEO (Search Engine Optimization); you have to optimize your images. Many people put any old image on their new page and call… Read More

Stale Website Content – What Is It and What To Do About It

Stale website content. What is it, and what can you do about it? Stale content is a complicated concept, so let's take things slow and start by defining the term. Then, once we've finished explaining it, we'll talk about the three different things you can do to mitigate the damage it can do to your website traffic. After all, due… Read More

Duplicate Content

google algorithm small Duplicate content is content that appears on the internet in more than one place. That "one place" is a unique website address or URL so, if your site has the same or "appreciably similar" content as Google refers to it, then you've got duplicate content. Duplicate content can cause problems because if you have multiple versions of the same page,… Read More

Link Building and Establishing Authority

Backlinks banner image You've arrived, and you've created top-quality content that users are searching for and that answers their questions. You also ensured that search engines could understand your content to¬†resonate with users and search engines, but your pages still aren't ranking. If this sounds familiar, then it's time to focus on link building. A little work in this area can go a… Read More

Hey Siri, How Do I Optimize My Website for Voice Searches?

It's almost impossible to talk about web marketing these days without getting into it voice search. Voice searches have recently started to take over the online marketing scene seriously. Right now, 40% of adults use voice search at least once a day. That figure may grow to encompass the lion's share of online searches by 2020 (according to ComScore). Therefore,… Read More