Goldstein Brossard Blog

Why Hire a Niche SEO Company?

You may have heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn’t mean that you know how to make it happen! Even if you do know a couple of things about SEO, you probably don’t have time to deal with the constantly changing requirements that professional SEO involves. Enter the SEO company. Not All SEO Companies… Read More

Page Speed Optimization – How Fast is Your Site

Page Speed Optimization is an important part of your overall online SEO (Search Engine Optimization) efforts. In fact, Google themselves has even said that it is one of the major factors in their complex page ranking algorithm! In addition to improving your page rank, improving your Page Speed score will also resonate well with your users. Research shows that pages… Read More

How to Check for Content Readability

Every online content creator should ask themselves: "Is my content easily read and understood by my intended audience?" Why is that question important? Because, at the end of the day, you're not writing for search engines; you're writing for people. Google and other search engines cater to users, not content creators. We all want our websites and businesses to perform… Read More

Stale Website Content – What Is It and What To Do About It

Stale website content. What is it, and what can you do about it? Stale content is a complicated concept, so let's take things slow and start by defining the term. Then, once we've finished defining it, we'll talk about the three different things you can do to mitigate the damage it can do to your website traffic. After all, due… Read More

Optimizing Your Images for SEO

Every content creator has found themselves wondering whether their web content needs images. Well, the short answer here is: always. Images always impact your search engine performance. But, you may forget an all-important step when it comes to SEO (Search Engine Optimization); you have to optimize your images. Many people put any old image on their new page and call… Read More

Canonical Link Best Practices

Having canonical links is an excellent way to avoid penalties for duplicate content on your website while still ensuring that you keep all of the factors that help a page rank well from other duplicate pages. Having duplicate content on your website is usually not done on purpose, but it can happen even the best. We want you to know… Read More

If You’re Not Advertising on Social Media, You’re Missing Out

If you run a law firm, bail bonds company, or any other business with a website, and you've neglected advertising on social media, then you're missing out on a huge number of potential clients. That's right, in this day and age, social media advertisements bring in more new customers and clients than pretty much any other advertisement medium. Still not… Read More

Hey Siri, How Do I Optimize My Website for Voice Searches?

It's almost impossible to talk about web marketing these days without getting into it voice search. Voice searches have recently started to take over the online marketing scene seriously. Right now, 40% of adults use voice search at least once a day. That figure may grow to encompass the lion's share of online searches by 2020 (according to ComScore). Therefore,… Read More

Internal Links – What They Are and Why They’re Important

Internal links: What are they? Why are they important to SEO? Those are questions that our team of professional SEO technicians hears every day. So, let's answer them! This post will talk about exactly what internal links are, why they're important, and what good internal linking strategies look like. Let's get into it! What are Internal Links? Internal links go… Read More

Link Building and Establishing Authority

Backlinks banner image You've arrived, and you've created top-quality content that users are searching for and that answers their questions. You also ensured that search engines could understand your content to resonate with users and search engines, but your pages still aren't ranking. If this sounds familiar, then it's time to focus on link building. A little work in this area can go a… Read More