Goldstein Brossard Blog

Link Building and Establishing Authority

Backlinks banner image You've arrived, and you've created top-quality content that users are searching for and that answers their questions. You also ensured that search engines could understand your content to resonate with users and search engines, but your pages still aren't ranking. If this sounds familiar, then it's time to focus on link building. A little work in this area can go a… Read More

8 Digital Marketing Trends for 2024

2024 is here! Now is the perfect time to revisit your digital marketing strategies for the year. While you do so, keep in mind the following eight digital marketing trends for 2024 from the marketing professionals here at Goldstein Brossard: 1 - Get In Touch With Our New and Improved AI Masters In 2024, Artificial Intelligence (AI) will completely take… Read More

Internal Links – What They Are and Why They’re Important

Internal links: What are they? Why are they important to SEO? Those are questions that our team of professional SEO technicians hears every day. So, let's answer them! This post will talk about exactly what internal links are, why they're important, and what good internal linking strategies look like. Let's get into it! What are Internal Links? Internal links go… Read More

Optimizing Your Images for SEO

Every content creator has found themselves wondering whether their web content needs images. Well, the short answer here is always. Images always impact your search engine performance. But, you may forget an all-important step in SEO (Search Engine Optimization): you must optimize your images. Many people put any old image on their new page and call it a day. Unfortunately,… Read More

XML Sitemaps for Videos – Why They Matter

As we discussed in a previous post, XML Sitemaps are documents/webpages used by Google (and other search engines) to determine what content on your website to index and rank on SERPs (Search Engine Results Pages). And, just like other forms of media on your webpage, videos can also benefit from XML sitemaps. Some of the most important benefits you can… Read More

How To Tell if Your Digital Marketing Company is a Grinch or a Saint

Christmas is almost here! Now is the best time to look at how your digital marketing company treats you. In other words, to keep in theme with the holidays, ask yourself if your digital marketing company is more of a Grinch or a saint. Let's discuss what makes a marketing firm more of a saint and more of a drag… Read More

Why You Should Let Goldstein Brossard Handle Your Holiday Marketing

The holidays are here! While it may be tempting to forgo your marketing efforts during the holidays, doing so may give your competitors room to surpass you. Thus, to mitigate that possibility, let the marketing experts here at Goldstein Brossard handle your holiday marketing! We're always standing by to help! How Can Goldstein Brossard Help? We take all the necessary… Read More

Survive Thanksgiving With These Holiday Travel Tips

Thanksgiving is right around the corner, and with it comes a massive increase in travel across the country. To quote a famous animated TV mom: The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year. — Peggy Hill (@PeggyQuotes) November 21, 2012 That's right; Thanksgiving is one of the busiest travel days of… Read More

Domain Authority – What is it and How to Improve it

Domain Authority is a score from 0 to 100, created by Moz, which attempts to show how likely your domain will rank well on any search engine. The closer to 100 your score is, the more likely your domain will rank well on one of the major search networks (Google, Bing, etc.). An Explanation of the 0 to 100 Domain… Read More

Intent-Based Keywords – The Basics

Intent-Based Keywords are the cornerstone of online search. Without them, people would have difficulty finding your website in search engines. However, not all keywords are created equal. Search engines (like Google) pay more and more attention to searchers' intent using keywords. Enter intent-based keywords. How to Find Keywords Finding keywords for your website is as easy as using the Google… Read More