Goldstein Brossard Blog

All About Featured Snippets

Google has changed a lot since it first launched. While ranking in organic search results is still very important, many other aspects of Google's search engine results pages (SERPs) have become valuable places to snag extra search traffic. This post will cover featured snippets, how they can drive traffic to your site, and how you can rank for them. Featured… Read More

On-Page SEO Factors – An Explanation

on-page-seo-banner If you have recently spent the time and effort to build, develop, and launch a website, then you most likely want it to show up on Google and other search engines. Unfortunately, you can't just create a website and fill it with content, all while expecting search engines like Google to "just know" that your site is worth funneling users… Read More

Duplicate Content

google algorithm small Duplicate content appears on the internet in more than one place. That "one place" is a unique website address or URL, so if your site has the same or "appreciably similar" content as Google refers to it, you've got duplicate content. Duplicate content can cause problems because if you have multiple versions of the same page, search engines can be… Read More

Page Speed Optimization – How Fast is Your Site

Page Speed Optimization is an important part of your overall online SEO (Search Engine Optimization) efforts. In fact, Google themselves has even said that it is one of the major factors in their complex page ranking algorithm! In addition to improving your page rank, improving your Page Speed score will also resonate well with your users. Research shows that pages… Read More

5 on Page SEO Tips and Tricks

The world of SEO can be overwhelming. Many business owners have a hard time understanding what SEO best practices are and applying them to their site. There are many professional SEO companies that, through rigorous testing, have determined the best methods to improve a page's rank in Google, and we'll share a few of them with you. With Goldstein Brossard's… Read More

What are Google Business Profile Posts and are They Important?

Google Business Profile Posts banner image Google Business Profile Posts are short posts usually used to promote some aspect of your business. They also boost your local SEO (Search Engine Optimization) and your overall search engine ranking authority. They may even help improve your voice search results. Let us explore exactly what a Google Business Profile post is and how it can improve your site rank, authority,… Read More

How to Check for Content Readability

Every online content creator should ask themselves: "Is my content easily read and understood by my intended audience?" Why is that question important? Because you're not writing for search engines; you're writing for people. Google and other search engines cater to users, not content creators. Nevertheless, we all want our websites and businesses to perform well on search engines, and… Read More

What is Web Accessibility and Why is it Important?

Web accessibility. What is it? Is it important? Moreover, how do you go about creating a website that meets accessibility standards? In this guide, we'll answer all those questions (and probably some more). So, without further ado, let's get started! What is Web Accessibility? Web accessibility is optimizing and creating websites that are as easy to access and surf as… Read More

Canonical Links and What They Mean for SEO

Duplicate content on your site can create many problems for search engines and, by extension, problems for your rankings. You want to avoid duplicate content on your site for three major reasons: Search engines don't know which version to include in the index and which ones to exclude. Search engines don't know whether to direct all link metrics (which contribute… Read More

How To Write Engaging Meta Titles And Meta Descriptions

Want to learn how to write engaging meta titles and meta descriptions for your website pages and posts? Well, if so, then you've come to the right place! Goldstein Brossard's guide explains how to write engaging meta titles and descriptions, which help drive online search users to your site. However, before we start teaching you about writing strong meta titles… Read More