Goldstein Brossard Blog

Optimizing Your Images for SEO

Every content creator has found themselves wondering whether their web content needs images. Well, the short answer here is: always. Images always impact your search engine performance. But, when it comes to SEO (Search Engine Optimization) many content creators forget about optimizing their images. Many people put any old image on their new page and call it a day. This… Read More

Intent-Based Keywords – The Basics

Keywords are the cornerstone of online search. Without them, people would have an incredibly hard time finding your website in search engines. However, not all keywords are created equal. Search engines (like Google) are paying more and more attention to the actual intent that searchers are using keywords with. Enter intent-based keywords. How to Find Keywords Finding keywords for your… Read More

Making Leave a Review Links With Google

When it comes to online marketing, getting your hands on legitimate positive reviews is pure SEO (Search Engine Optimization) gold! The more reviews you get, the more likely your site/business will obtain a higher authority score from search engines like Google. However, having your customers and visitors leave your reviews can be difficult. Well, at least it used to be… Read More

SEO Copywriting Checklist

When it comes to SEO (Search Engine Optimization), your site copy (content) is king. But, just like with every other aspect of SEO, there is a correct and incorrect way to handle optimizing your copy for search engine performance. In fact, copy is so crucial to SEO, that the SEO professionals here at Goldstein Brossard have compiled a checklist to… Read More

Why Hire a Niche SEO Company?

You may have heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn’t mean that you know how to make it happen! Even if you do know a couple things about SEO, you probably don’t have time to deal with the constantly changing requirements that professional SEO involves. Enter the SEO company. Not All SEO Companies are Created… Read More

XML Sitemaps for Videos – Why They Matter

As we discussed in a previous post, XML Sitemaps are documents/webpages used by Google (and other search engines) to determine what content on your website to index and rank on SERPs (Search Engine Results Pages). And, just like other forms of media on your webpage, videos can benefit from XML sitemaps as well. Some of the most important benefits you… Read More

Google Search Console – What it Can Tell You

Google Search Console Banner Google Search Console (GSC) is a free tool that is used to carefully monitor the performance of your website. Search Console can also help you gain insight regarding the status of your website within Google's search index. In addition to those insights and monitoring tools, Google Search Console can also help you find and fix any structural or code-based problems… Read More

On-Page SEO Factors – An Explanation

on-page-seo-banner If you have recently spent the time and effort to build, develop, and launch a website, then you most likely want it to show up on Google and other search engines. Unfortunately, you can't just create a website and fill it with content all while expecting search engines like Google to "just know" that your site is worth funneling users… Read More

Customer Reviews and How to Get Them

Customer reviews, whether positive or negative, can massively impact your business and its performance. The more and better reviews you have, the more likely you'll entice new customers to use your services or buy your products. In fact, according to market research performed by the SEO Company known as BrightLocal states: 89% of users/consumers read business owner responses to reviews… Read More

Page Speed Optimization – How Fast is Your Site

Page Speed Optimization is a very important part of your overall online SEO (Search Engine Optimization) efforts. In fact, Google themselves have even said that it is one of the major factors in their complex page ranking algorithm! In addition to improving your page rank, improving your Page Speed score will also resonate well with your users. Research shows that… Read More