Goldstein Brossard Blog

Survive Thanksgiving With These Holiday Travel Tips

Thanksgiving is right around the corner, and with it comes a massive increase in travel across the country. To quote a famous animated TV mom: The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year. — Peggy Hill (@PeggyQuotes) November 21, 2012 That's right; Thanksgiving is one of the busiest travel days of… Read More

Google Search Console – What it Can Tell You

Google Search Console Banner Google Search Console (GSC) is a free tool to monitor your website's performance carefully. Search Console can also help you gain insight into the status of your website within Google's search index. In addition to those insights and monitoring tools, Google Search Console can help you find and fix any structural or code-based problems your site may have. Is Google… Read More

Why You Should Let Goldstein Brossard Handle Your Holiday Marketing

The holidays are here! While it may be tempting to forgo your marketing efforts during the holidays, doing so may give your competitors room to surpass you. Thus, to mitigate that possibility, let the marketing experts here at Goldstein Brossard handle your holiday marketing! We're always standing by to help! How Can Goldstein Brossard Help? We take all the necessary… Read More

Is It Time To Update Your Website?

Updating your website is almost always advisable. However, certain situations warrant an update or revision more than others. What are those situations? Well, we're glad you asked! Here at Goldstein Brossard, we feel five primary reasons to consider updating your website in 2020. Those reasons include the following: 1: Your site doesn't accurately reflect your brand 2: It uses outdated… Read More

Voice Search and How It Influences Featured Snippets

Having featured snippets has grown in popularity because they are simple to scan and can provide a trusted answer without leaving the search results page for their query. A featured snippet also makes you stand out for digital assistants as it allows for search questions with a simple answer that could easily be read aloud. If your pages are featured snippets,… Read More

Why Hire a Niche SEO Company?

You may have heard that your website could benefit from SEO (Search Engine Optimization). However, that doesn’t mean that you know how to make it happen! Even if you do know a couple of things about SEO, you probably don’t have time to deal with the constantly changing requirements that professional SEO involves. Enter the SEO company. Not All SEO Companies… Read More

Prevent Competitors From Stealing Your Clients

Let's assume you run a personal injury defense law firm and that you represent clients throughout your municipality. Suddenly, a new firm moves in across the street, and you start to notice several of your clients have "jumped ship" and hired the new firm. Well, what gives? Why are you suddenly losing clients to a new, less experienced firm? As… Read More

Hey Siri, How Do I Optimize My Website for Voice Searches?

It's almost impossible to talk about web marketing these days without getting into it voice search. Voice searches have recently started to take over the online marketing scene seriously. Right now, 40% of adults use voice search at least once a day. That figure may grow to encompass the lion's share of online searches by 2020 (according to ComScore). Therefore,… Read More

Intent-Based Keywords – The Basics

Intent-Based Keywords are the cornerstone of online search. Without them, people would have difficulty finding your website in search engines. However, not all keywords are created equal. Search engines (like Google) pay more and more attention to searchers' intent using keywords. Enter intent-based keywords. How to Find Keywords Finding keywords for your website is as easy as using the Google… Read More

Why Doesn’t Your Business Rank In Local Search?

Why doesn't your business rank in local search on Google and other search engines? Well, the answers might surprise you a bit. Continue reading to optimize your business for local searches on Google! Having your business rank on Google's local pack effectively brings traffic to your website. Furthermore, Business listings always show up before organic search results. They also include… Read More