Goldstein Brossard Blog

Canonical Link Best Practices

Having canonical links is an excellent way to avoid penalties for duplicate content on your website while still ensuring that you keep all of the factors that help a page rank well from other duplicate pages. Having duplicate content on your website is usually not done on purpose, but it can happen even the best. We want you to know… Read More

If You’re Not Advertising on Social Media, You’re Missing Out

If you run a law firm, bail bonds company, or any other business with a website, and you've neglected advertising on social media, then you're missing out on a huge number of potential clients. That's right, in this day and age, social media advertisements bring in more new customers and clients than pretty much any other advertisement medium. Still not… Read More

Hey Siri, How Do I Optimize My Website for Voice Searches?

It's almost impossible to talk about web marketing these days without getting into it voice search. Voice searches have recently started to take over the online marketing scene seriously. Right now, 40% of adults use voice search at least once a day. That figure may grow to encompass the lion's share of online searches by 2020 (according to ComScore). Therefore,… Read More

Internal Links – What They Are and Why They’re Important

Internal links: What are they? Why are they important to SEO? Those are questions that our team of professional SEO technicians hears every day. So, let's answer them! This post will talk about exactly what internal links are, why they're important, and what good internal linking strategies look like. Let's get into it! What are Internal Links? Internal links go… Read More

Link Building and Establishing Authority

Backlinks banner image You've arrived, and you've created top-quality content that users are searching for and that answers their questions. You also ensured that search engines could understand your content to¬†resonate with users and search engines, but your pages still aren't ranking. If this sounds familiar, then it's time to focus on link building. A little work in this area can go a… Read More

Google Search Console – What it Can Tell You

Google Search Console Banner Google Search Console (GSC) is a free tool used to monitor your website's performance carefully. Search Console can also help you gain insight regarding the status of your website within Google's search index. In addition to those insights and monitoring tools, Google Search Console can also help you find and fix any structural or code-based problems your site may have.… Read More

5 on Page SEO Tips and Tricks

The world of SEO can be overwhelming. Many business owners have a hard time understanding what SEO best practices are and applying them to their site. There are many professional SEO companies that, through rigorous testing, have determined the best practices to improve a page's rank in Google, and we'll share a few of them with you. With our 5… Read More

Is SEO Important for Law Firms?

The short answer is a firm, resounding, "Yes!" SEO, or Search Engine Optimization, is the process of optimizing a website for search engine performance. But why is that important for law firms? Let's discuss it. Reason 1 - Most Web Traffic Comes from Organic Search Results The most important reason to utilize quality SEO for your law firm or legal… Read More

Intent-Based Keywords – The Basics

Intent-Based Keywords are the cornerstone of online search. Without them, people would have a tough¬†time finding your website in search engines. However, not all keywords are created equal. Search engines (like Google) pay more and more attention to the intent that searchers are using keywords with. Enter intent-based keywords. How to Find Keywords Finding keywords for your website is as… Read More

Duplicate Content

google algorithm small Duplicate content is content that appears on the internet in more than one place. That "one place" is a unique website address or URL so, if your site has the same or "appreciably similar" content as Google refers to it, then you've got duplicate content. Duplicate content can cause problems because if you have multiple versions of the same page,… Read More