Goldstein Brossard Blog

Hey Siri, How Do I Optimize My Website for Voice Searches?

It's almost impossible to talk about web marketing these days without getting into it about voice search. Voice searches have recently started to take over the online marketing scene seriously. Right now, 40% of adults use voice search at least once a day. That figure may grow to encompass the lion's share of online searches by 2020 (according to ComScore).… Read More

SEO Copywriting Checklist

When it comes to SEO (Search Engine Optimization), your site copy (content) is king. But, just like with every other aspect of SEO, there is a correct and incorrect way to handle optimizing your copy for search engine performance. In fact, copy is so crucial to SEO, that the SEO professionals here at Goldstein Brossard have compiled a checklist to… Read More

Link Building and Establishing Authority

Backlinks banner image You've arrived, and you've created top-quality content that users are searching for, and that answers their questions. You also made sure that your content can be understood by search engines so that your content will resonate with users and search engines, but your pages still aren't ranking. If this sounds familiar, then it's time to focus on link building. A… Read More

Is SEO Important for Law Firms?

If your law firm has a website, then you've probably found yourself wondering: "Is SEO important for law firms?" The short answer here is a resounding, "yes!" SEO, or Search Engine Optimization, is the process of optimizing a website for search engine performance. But why is that important for law firms? Let's discuss it. Reason 1 - Most Web Traffic… Read More

Stale Website Content – What Is It and What To Do About It

Stale website content. What is it and what can you do about it? Stale content is a complicated concept, so let's take things slow and start by defining the term. Then, once we've finished defining it, we'll talk about the three different things you can do to mitigate the damage it can do to your website traffic. After all, due… Read More

How To Market Your Essential Business

If you run what's considered an essential business during the current pandemic, then you're inevitably aware of just how difficult marketing and advertising has become. People don't go out anymore (as advised by several state and local governments), and it's getting harder and harder to get noticed through traditional marketing means like billboards and print ads. Fortunately, all is not… Read More

How To Write Engaging Meta Titles And Meta Descriptions

Want to learn how to write engaging meta titles and meta descriptions for your website pages and posts? Well, if so, then you've come to the right place! This guide from Goldstein Brossard explains precisely how to write engaging meta titles and descriptions, which help drive online search users to your site. However, before we get started teaching you all… Read More

Is It Time To Update Your Website?

updating your website is almost always advisable. However, certain situations warrant an update or update more than others. What are those situations? Well, we're glad you asked! Here at Goldstein Brossard, we feel that there are five primary reasons to consider updating your website in 2020. Those reasons include: 1: Your site doesn't accurately reflect your brand 2: It uses… Read More

Did Google Drop A Secret Algorithm Update Last Weekend?

Google My Business Blog Image Several SEOs throughout the industry suspect that Google dropped a secret algorithm update last weekend. Why, you ask? Well, several SEO blogs and websites reported wild fluctuations in rankings across the entirety of Google from February 7th to February 9th. However, before we break down what the major SEO companies reported over the weekend, we should start things off with… Read More

Increase Click-Through By 35% With Star Ratings On Google

Have you ever wondered if star ratings on Google increase your click-through rate? Well, it turns out that they do. That's right, star ratings on search engines matter. In fact, according to a study by the CXL Institute, you can increase click-through by 35% with star ratings on Google and other search engines. But that begs a couple of questions.… Read More