Goldstein Brossard Blog

Optimizing Your Images for SEO

Every content creator has found themselves wondering whether their web content needs images. Well, the short answer here is: always. Images always impact your search engine performance. But, you may forget an all-important step in SEO (Search Engine Optimization); you have to optimize your images. Many people put any old image on their new page and call it a day.… Read More

XML Sitemaps for Videos – Why They Matter

As we discussed in a previous post, XML Sitemaps are documents/webpages used by Google (and other search engines) to determine what content on your website to index and rank on SERPs (Search Engine Results Pages). And, just like other forms of media on your webpage, videos can also benefit from XML sitemaps. Some of the most important benefits you can… Read More

Domain Authority – What is it and How to Improve it

Domain Authority is a score from 0 to 100, created by Moz, which attempts to show how likely your domain will rank well on any search engine. The closer to 100 your score is, the more likely your domain will rank well on one of the major search networks (Google, Bing, etcetera). An Explanation of the 0 to 100 Domain… Read More

Google Search Console – What it Can Tell You

Google Search Console Banner Google Search Console (GSC) is a free tool to monitor your website's performance carefully. Search Console can also help you gain insight into the status of your website within Google's search index. In addition to those insights and monitoring tools, Google Search Console can help you find and fix any structural or code-based problems your site may have. Is Google… Read More

8 Digital Marketing Trends for 2023

2023 is almost here! Now is the perfect time to revisit your digital marketing strategies for the year. While you do so, keep in mind the following eight digital marketing trends for 2023 from the marketing professionals here at Goldstein Brossard: 1 - Get In Touch With Our New and Improved AI Masters In 2023, Artificial Intelligence (AI) will completely… Read More

Why You Should Let Goldstein Brossard Handle Your Holiday Marketing

The holidays are here! While it may be tempting to forgo your marketing efforts during the holidays, doing so may give your competitors room to surpass you. Thus, to mitigate that possibility, let the marketing experts here at Goldstein Brossard handle your holiday marketing! We're always standing by to help! How Can Goldstein Brossard Help? We take all the necessary… Read More

How To Tell if Your Digital Marketing Company is a Grinch or a Saint

Christmas is almost here! Now is the best time to look at how your digital marketing company treats you. In other words, and to keep in theme with the holidays, ask yourself if your digital marketing company is more of a grinch or a saint. Let's talk about what we feel makes a marketing firm more of a saint and… Read More

Survive Thanksgiving With These Holiday Travel Tips

Thanksgiving is right around the corner, and with it comes a massive increase in travel across the country. To quote a famous animated TV mom: The day before Thanksgiving is, in my opinion, one of the busiest travel days of the year. — Peggy Hill (@PeggyQuotes) November 21, 2012 That's right; Thanksgiving is one of the busiest travel days of… Read More

Is It Time To Update Your Website?

Updating your website is almost always advisable. However, certain situations warrant an update or revision more than others. What are those situations? Well, we're glad you asked! Here at Goldstein Brossard, we feel five primary reasons to consider updating your website in 2020. Those reasons include the following: 1: Your site doesn't accurately reflect your brand 2: It uses outdated… Read More

Voice Search and How It Influences Featured Snippets

Having featured snippets has grown in popularity because they are simple to scan and can provide a trusted answer without leaving the search results page for their query. A featured snippet also makes you stand out for digital assistants as it allows for search questions with a simple answer that could easily be read aloud. If your pages are featured snippets,… Read More