Goldstein Brossard Legal Marketing Blog

Canoical Link Best Practices

Having Canonical linking is an excellent route in order to avoid penalties for duplicate content on your website while still ensuring that you keep all of the factors that help a page rank well from other duplicate pages. Having duplicate content on your website is usually not done on purpose but it can happen to even the best. We want… Read More

What Is Review Gating & How Does it Affect Your Business?

Review gating is against Google My Business guidelines. Here is what local business marketers should be aware of in order to avoid Google review penalties. The Google My Business review guidelines were updated and helped illustrate that review gating was highly against Google My Business guidelines. It was more of a clarification than a new policy. Let's begin by going… Read More

Duplicate Content

google algorithm small Duplicate content is content that appears on the internet in more than one place. That "one place" is a unique website address or URL so, if your site has the same or "appreciably similar" content as Google refers to it then you've got duplicate content. Duplicate content can cause problems because if you have multiple versions of the same page… Read More

Voice Search and How It Influences Featured Snippets

Having featured snippets have grown in popularity because they are simple to scan and have the ability to provide a trusted answer without even having to leave the search results page for their query. Having featured snippet also makes you stand out for digital assistants as it provides search questions with a simple answer that could easily be read out… Read More

All About Featured Snippets

Google has changed a lot since it first launched. While ranking in organic search results is still very important, there are many other aspects of Google's search engine results pages (SERPs) that have become valuable places to snag extra search traffic. In this post, we'll cover what featured snippets are, how they can drive traffic to your site, and how… Read More

Canonical Links and What They Mean for SEO

Duplicate content on your site can create a lot of problems for search engines and by extension problems for your rankings. You want to avoid duplicate content on your site for three major reasons: Search engines don't know which version of the page to include in the index and which ones to exclude. Search engines don't know whether to direct… Read More

Google Local Rank Strategy | SEO Blog

Having your business rank on Google's local pack is an incredibly effective way to bring traffic onto your website and your Google My Business listing because it's always shown above organic search results and they include an interactive map that allows users to gauge how close they are to them right away. In order to be featured in local packs,… Read More

Link Building and Establishing Authority

Backlinks banner image You've arrived. You've created top quality content that users are searching for and that answers their questions. You've also made sure that your content can be understood by search engines so that your content will resonate with users and search engines, but your pages still aren't ranking. If this sounds familiar, then it's time to focus on link building. A… Read More

How to Resonate with Users and Search Algorithms

In order for a page to rank well in Google and other search engine results it needs to be easily understood by indexing robots, also commonly referred to as "spiders". Making sure that the focus of the page is easily apparent to the spiders and that there are enough keywords that the search engine will consider the page the most… Read More