The world of SEO can be overwhelming. Many business owners have a hard time understanding what SEO best practices are and how they can apply them to their site. There are many professional SEO companies that through rigorous testing have determined the best practices to improve a page’s rank in Google and we’ll share a few of them with. With our 5 on page SEO tips and tricks, you’ll be well on your way to improving the rank of your pages
Optimize Your On Page SEO with Keyword Density
Keywords are incredibly important when dealing with on page SEO. If your page does not contain the keywords that users are searching for then your page is unlikely to rank well in Google search engine results pages (SERPs). Considering that most users click on a result on the first page of a SERP you want to rank as well as possible and keyword density can help you get there. That means making sure that the keywords you’re hoping to rank for, and variations of those keywords, show up in the page multiple times. For example, say a law firm wants to rank for “workers compensation lawyer in Sacramento”, then your page specific to workers compensation law should include that keywords multiple times. This might seem obvious, but this simple SEO practice is often overlooked and can easily harm your ranking.
Don’t Overlook Keyword Placement When Optimizing On Page SEO
While density is important, don’t overlook where they are placed in the page. Placing important keywords in HTML heading tags helps Google’s digital crawlers, often referred to as spiders, understand what your page is about, but it also helps users quickly determine that your page is relevant to what they looking for. A user’s eyes will be drawn to larger text in headings on the page and if they immediately see the keywords they searched for or a variation of their search they are more likely to stay on your page rather than bounce back to search results and look for a different firm.
Alt Tagging Images and How it Improves Your On Page SEO
When you visit a webpage you can easily tell what all the images are. You can understand that the photo on the screen is a car or an animal etc. Google’s spiders can’t though which means that if your image doesn’t have an alt tag the spiders can’t determine that the image contributes to the relevancy of a user’s search querry and rank your page higher because of it. Adding an alt tag, especially one that includes keywords that you want to rank for, is one more tool to help boost your rank. Alt tags also have the added benefit of helping visually impaired users that are visiting your site. If a visually impaired person is using a screen reader to navigate the webpage, the screen reader will read the alt tag so that while the user might not be able to see the image they will still be able to understand what the content on the page is.
Internal Links: Keep Users on Your Site and Improve Your On Page SEO at the Same Time
Any blog you’ve read recently, and even the one you’re reading now, likely include links within the content to other blog posts or portions of the main site. This practice of including internal links in your content not only has the possibility of keeping someone on your site longer as they click through related post or services but also makes your page easier for spiders to crawl which can help boost your Google ranking. Spiders find new pages by following link paths and storing new URLs that they find in a search engine index. URLs stored in the index can then be displayed when a user searches for something. By using internal links you make it easier for pages across your site to be indexed which in turn means that it is easier for your pages to be displayed in SERPs.
Make Sure Your User’s Experience is the Best Possible
It’s easy to get wrapped up in making sure all the keywords are there and the HTML is formatted correctly and forget that a user still needs to be satisfied when they land on your page. Even if you do everything right to rank in Google if your site is poorly designed or hard to read users are not going to stick around. Luckily, there are a few simple steps you can use to make sure that the readability and overall user experience of your page is the best it can be such as:
Use Well Defined Headings –
Breaking your page up into small chunks under relevant headings can go a long way to making your page easier to read and make the relevancy of your page immediately apparent. A user is not going to read through a large block of text on your page to see if you offer what they’re looking for.
Relevant media content –
Images and videos about your business can go a long way to keep a user interested and improve user experience
Bolding or italicizing text –
Emphasizing keywords using bold or italics HTML tags can quickly draw users eyes to the most important information on your page and show users that you have what they’re searching for.
Bulleted lists –
Lists (like this one) can be a much more effective way to display information as it’s easier for user’s eyes to scan rather than all grouped into a paragraph.
Feel Out of Your Depth? Enlist Some Help
Optimizing on page SEO can be overwhelming, especially if you have no experience with SEO best practices. A professional SEO company can be a huge help and optimize your website to ensure that you rank as well as you deserve. Unlike many other efforts to increase your companies visibility, the results of SEO can easily be tracked through increased traffic to your site and call tracking You need every advantage over your competitors possible, and in the digital age, SERPs are the number one place you should focus on.
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